Saturday, November 25

Important WordPress Plugins That Will Speed up Your Site

These plugins are designed to increase the load speed of your page through a variety of mechanisms. Which one you need depends greatly on the structure, design, and reach of your page. There are plugins for extremely high traffic sites, plugins for image heavy sites, and every need you might have in between. To help you narrow down which WordPress plugin is best for your site, we have narrowed down some of our favorites, each filling a slightly different focus.

Faster Rendering: WP Fastest Cache WP Fastest Cache Comparison
Looking for a plugin that is fast, intuitive and after 3 million downloads, still maintains a five-star review?
WP Fastest Cache is your answer.
You have put in hard work on your site and now you are generating tons of views. This is great. Except the heavier the traffic flow is generated to your site; the more RAM and CPU is used and this means only one thing.
Slow rendering.
WP Fastest Cache creates a static HTML file, so that multiple users reach the same static page rather than having the page render repeatedly.
Looking at the 5-star reviews this plug in receives, user site speed, functionality and ease of use among the top features. More than 400,000 active installations can’t be wrong. The only downside? To take full advantage of all the features will require a premium version. 

Caching: W3 Total Cache
W3 Total Cache
If you’re looking for a free web caching option, W3 Total Cache is the most advanced plugin for web performance optimization to date.
This plugin is one of the most respected and recommended WPO frameworks by major web developers and web host. Plus, it has gained the trust of big business names like AT&T and Mashable.
Impressive. But, is W3 Total Cache the right plugin for your needs?
This plugin will do a lot for you. The website boasts perks such as
  • At least 10x improvement in overall site performance.
  • Improvements in conversion rates.
  • Improvements in search engine rankings.
  • Up to 80 percent bandwidth savings.
And, that is just the tip of the cache iceberg.
W3 Total Cache is a big-time plugin with a monstrous number of features. For high volume, high traffic sites, a plugin with these capabilities is essential.
On the other hand, the complexity of this plugin doesn’t make it = user-friendly to the uninitiated and its intended audience is experts in the field. The features can be overwhelming and, honestly, too complicated for the small-time user.

Compressing JavaScript & CSS Files: WP Super Minify
WP Super Minify
WP Super Minify, with 20,000 active installations, combines and compresses HTML, JavaScript, and CSS files to reduce the time it takes your website to load. The three-step process for installing this plugin include downloading the plugin, uploading it to the directory and activating it through the plugins menu.
The process really couldn’t be any simpler or foolproof. WP Super Minify won’t increase Google page speed as much as some of the more technical plugins, however, many users can expect an increase of 2-4 percent.
Not too bad for an easy and intuitive plugin.

Reducing Image Size: WP Smush
WP Smush It
WP Smush is an award-winning, image compression plugin.
Every image on your site can increase page load time. In the past, the only real way around this was by compromising image quality. With WP Smush, every image is compressed so that the overall size is decreased, yet the integrity and quality of the image remain intact.
What are some of the perks of WP Smush?
  • It supports all common image formats including JPEG, GIF, and PNG.
  • Removes unused colors from images.
  • It is compatible with other plugins.
  • Compresses any image in your directory.
  • Removes metadata from JPEG images.
  • Multiple images to compress? No problem. W3 Smush handles up to 50 at a time
WP Smush is the go-to plugin for image optimization.

Decreasing Pageload: BJ Lazy Load
BJ Lazy Load Options
When a user enters your site, all the content on the page is automatically loaded. No matter how much content there is.
What if your page is large, or contains many images? Loading time is naturally going to be slower.
BJ Lazy Load has the solution.
When this plugin is installed, your page no longer loads all at once.
Isn’t this a bad thing?
Not at all.
Rather than loading content that the viewer is not ready to access, BJ Lazy Load delays loading it until the user is ready. For example, let’s say you have a long page and lots of written content filled with images. Obviously this isn’t a quick browse. As the viewer scrolls along, content iframes are replaced with placeholders so that the page loads bit by bit, rather than all at once. The visitor won’t notice this, and that’s exactly the point.

Optimizing the Database: WP-Optimize
WP Optimize
Running a WordPress site and/or blog can lead to a highly inefficient database.
Every time a new page or post is saved, WordPress creates a revision of that post or page. So, if you edit a post 6 times (as I’ve done so far with this post) there might be 5 copies of this post as revisions.
As you can imagine, this quickly adds data to the database table resulting in unnecessarily bloat and slower access. In other cases, a large blog might have thousands of spam or un-approved comments saved in their tables, causing further inefficiencies.
In short, WP-Optimize allows you to clean up and optimize your database to make it run better. You can also remove all those post revisions and comments automatically to ensure your database is running neat, fast, and efficient.
Once enabled, you can define a schedule which will automatically clean-up your database by removing all unnecessary data like spam comments, trashed content, etc., compact/de-fragment your MySQL tables, show database statistics and potential savings and more.
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Friday, November 17

There are many good ways of building links to improve search engine optimization and there are also bad ways of building links that might hurt your website ranking and get you a penalization that’s difficult to recover from.
Methods to avoid when you build links for SEO:
  1. Buying and selling  links.
  2. Using an automated link building system.
  3. Excessive link exchange.
  4. Building a network of sites with the purpose of interlinking them.
  5. Irrelevant links posted that are not related to the topic.
  6. Using low quality links.
  7. Using web-rings and link farms.
Using some of these methods might falsely boost your website rankings, but there is a great chance that your site will be penalized by Google in the future and it can take several months or more to recover. Google is always looking for quality web links and adding low quality website links is not the way to go.
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Thursday, November 16

Ultimate SEO Checklist 2017-18: Daily, Monthly, and Annual SEO Tasks

  • Install Google Analytics (or other traffic tracking tools).
  • Install Yoast SEO if you’re using WordPress. Otherwise, find a suitable alternative for modifying page titles and meta descriptions.
  • Use a sitemap generating tool to keep an updated sitemap at all times. Yoast SEO handles this for you if you are on WordPress!
  • Submit your sitemap to Google Search Console and Bing Webmaster Tools.
  • Create and upload a robots.txt file so search engines can properly crawl your website. WordPress manages this for you.
  • Install an SSL certificate.
  • Ensure your site is mobile-friendly using Google’s mobile-friendliness testing tool.
  • Claim your business on all business listing sites, such as Google My Business and Yelp.
  • Claim your brand name around the web. You can use tools like NameChk or NameCheckr to speed things along.
  • Add Structured Data Markup to your website.
  • Make sure essential pages are present: About, Contact, and Privacy are a bare minimum.
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Wednesday, November 8

E-mail marketing is one of the best strategy which is used by digital marketing professionals to create awareness about brands, communicate with the targeted audience, and create leads/sales in bulk. When you use e-mail marketing for the promotion of your brand, you have to complete a number of tasks, such as the creation of personalized newsletters, segmentation of subscribers, maintaining the frequent communication with the interested customers/clients, ensuring the timely delivery of newsletters to the targeted audience, etc. When your subscriber base is increased, you start to face problems while performing different activities of e-mail marketing. At this point, you need essential tools to automate your e-mail marketing efforts, streamline your works and increase your productivity up to a great extent.

If you want to automate your e-mail marketing campaigns to increase you ROI, please go through the e-mail marketing automation tools mentioned below:

Active Campaign : Small businesses and startups always look for an all-in-one e-mail marketing tool at an affordable price tag. They can use Active Campaign easily by paying $9 a month. It is a feature-packed and easy-to-use e-mail marketing/marketing automation tool. It has its own CRM system that allows digital marketing professionals to manage leads comfortably and nurture your leads into loyal customers. It enables you to create marketing automation sequences easily and see the activities of your subscribers in detail. This helps you to build automated e-mail campaigns and add conditional content to e-mails to generate more leads/sales. Active Campaign easily integrates with 600-plus other services, allowing you to conduct e-mail marketing campaigns easily. But, this tool doesn’t allow you to conduct A/B test on different e-mails in an automation sequence.

Constant Contact : Constant Contact is a worthwhile e-mail marketing tool for small businesses, companies, and entrepreneurs. With this tool, you can easily create professional e-mail campaigns without having any technical skills. It also provides free personal support and coaching by phone, e-mail, chat or in person, enabling you to help your subscribers with their questions and problems related to your brand. First timers can easily create appealing newsletters with the help of hundreds of customizable templates and easy editing tools and dispatch them automatically on the scheduled date and time. It easily gets integrated with hundreds of tools used by e-mail marketing professionals. It has Anti-Spam checker that checks newsletters against spam and makes sure that they are delivered successfully to the targeted audience. Using this tool, you can increase your efficiency in e-mail marketing and grow your Web-based business faster.

Aweber : AWeber is a modern and robust tool that is very useful for companies that frequently utilize autoresponders and send new subscribers the same series of messages. With this tool, you can easily set up autoresponders and inform the targeted customers about the status of their orders/requests. It offers three e-mail editors: a drag-and-drop WYSIWYG editor, a plain text editor and an HTML editor. All these are useful for e-mail marketing professionals who like to code their e-mails. The WYSIWYG editor allows you to customize the newsletters and make them more appealing. You can easily generate social share buttons simply by linking AWeber to your Facebook and Twitter account. Drafts are saved quickly and you can easily have a look at previous versions and delete the repeated newsletters if any. It offers more than 700 templates to choose from.

MailChimp : MailChimp is one of the most popular and generous e-mail marketing tools for all hardcore entrepreneurs who generate business opportunities through e-mail marketing campaigns. Under its free plan, you can send up to 12,000 e-mails per month to a maximum of 2,000 subscribers. Go for its premium version if you have more subscribers and their numbers are increasing rapidly with each passing day. It helps your e-mails to get through spam filters easily and reach to the targeted audience comfortably. Moreover, MailChimp Guides cover a wide range of relevant e-mail marketing topics, such as transactional e-mails, mobile devices, managing lists, etc, which helps you to learn the tricks of successful e-mail marketing easily and quickly. The best thing about this tool is that it has notable business-enhancing analytical features and strong technology tools, allowing you to view the different statistics, such as open and click rates, opens by location, bounces, unsubscribes, etc. and make the required changes in the e-mail marketing campaigns to improve the ROI significantly and get in touch with the right type of customers.

GetResponse : GetResponse is an extremely useful e-mail marketing tool for entrepreneurs whose bread and butter comes from different e-mail marketing campaigns. Using this tool, you can easily import your subscriber lists from other platforms. This tool comes with 500-plus beautifully-designed e-mail templates and all of them are optimized for mobile viewing. So, you can easily create professional looking newsletters and autoresponders and get a positive response from the targeted audience. Moreover, with this tool, you can conduct A/B testing easily and make your e-mail marketing campaigns more effective by implementing the required changes. Features such as Time Travel, single opt-ins, good deliverability rates, mobile inbox preview, landing pages, etc, increase the usability of this tool up to a great extent.

Conclusion: E-mail marketing is used by all modern entrepreneurs and digital marketing professionals for the creation of leads and sales in quick succession. These are the top five e-mail marketing automation tools you can use in your e-mail marketing efforts to boost your productivity.
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Thursday, June 15

WordPress is a free and open source CMS, offering several benefits. Avail them by getting you website set up through School For SEO WordPress developers.

Open Source Software: WordPress is an opensource software, which means that you can download, install and change the backend code without any restrictions. WordPress offers over 2,500 themes and 30,000+ plug-ins which you can use for improving the existing features and designs. You will obviously require a domain and hosting server before you can install. School For SEO WordPress developers can deal with all the technicalities for you.

Simple Usage: WordPress is already being used by millions and millions across the globe, and the number is increasing rapidly. Why? Primarily because it is easy to learn and simple to use. Search the internet, and you will come across so much useful material that targets both the novice and advanced WordPress users. All these serve a great reference, and it will only be a matter of time, before you get a hang off WordPress.

Themes and Plug-ins: As previously mentioned, WordPress offers thousands of additional templates, any of which can be used for your website.  And whichever theme you select, you can customise it further in terms of colours, backgrounds and more. You can even add your business logo as well. WordPress offers both free and paid plug-ins which introduce more functionality to your existing site.

Compatible with Search Engines: WordPress complies with quality code requirements, and allows search engines to find your website.  If you use an SEO plug-in, you can optimise your website further.

Easy Management: WordPress features an Updater that notifies you of new versions of themes and plug-ins, and installs them upon your selection. Automated backups of all WordPress content can also be set up.

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