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Saturday, June 4

Inner Pages Optimization for your Website


Inner pages or subpages are the pages that are included inside your website and they generally talk in detail about some specific product or service that you provide. Till lately SEO experts were focusing only on the Home / Landing page of your site. With Search Engines now giving more importance to inner pages for the ranking of your site, optimizing the inner pages have also become important.

General rules which apply to Landing page optimization are also applicable to inner pages.

  • Content: The content is crucial. It is here where the visitor can know more about your particular product/service. Ensure it is grammatically correct and written in a language which your visitor can understand.
  • Keywords: Being an inner page has an advantage. As this page talks only about a specific product/service, you can use more keywords describing that particular product/service. This would give you greater visibility.
  • Links: Link your inner pages to other pages of the site for easy navigation. It makes it easier for visitors to move inside your site.
  • Sitemap: Submit a sitemap directly to search engines. This enables the spiders to crawl on all the pages of your site.
  • Blog: Regularly update your blog and link this blog to your inner pages. This would drive traffic to the inner pages.
  • Visual Appeal: Ensure that you inner pages are appealing to the visitor and in sync with the Home Page and your Brand Image.

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