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Friday, June 1

SEO Off Page Optimization and Strategies

Definition: "Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control.

History: Off Page Search Engine Optimization has been become probably the most important factor in how your site ranks. The internet and world wide web continues to grow and grow at an enourmous rate. Pages of similar topic obviously arise. There might be 100 million web pages on the topic of baseball or 100 million web sites on the topic of web site design and search engine programming. Because of this enormously large database of similar content, search engines began focusing on off page factors in determining relavancy of search results.

Off Page Factors: Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the "inbound links" your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and "linked to you" .

For example say an ecommerce catalog site sold golf clubs on an online shoppin site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".

Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.


Off Page Optimization Strategies

Community Creation: This is the first step for Off Page SEO. Signup with popular social networking websites like Facebook, MySpace, Orkut, LinkedIn and create a profile for your website or blog. Connect with friends, share among them. This will help you to build an online reputation.

Forum Postings: Create a forum/online discussion board of your own and start a discussion or share topics with your friends. Post replies/thread in other related forums. Your signatures can provide you valuable links.

Search Engine Submission: This is one of important steps. Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc.

Directory Submission: Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Only thing you need to be careful is about directory in which you are going to submit your website and the category in which it will be submitted. In these days many web directories may offer paid listings but don't go for it.

Social Bookmarking: Submit your URL of your money site, articles in the web2.0 and article directories to the social bookmarking sites. Social Bookmarking is another powerful way of promoting your website.

Link Exchange: Exchange links with industry related websites. Link exchanges can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Do not try Black-Hats while doing exchanges.

Article Submission: This is the oldest ways to earn backinks. This will help you to attain some deep links for your blog or website. Submit your website in good article directories like Ezine, Go Articles,Buzzle etc.

Press Release Promotion: Write a press release and submit to press release sites. This might help your site to get published in Google News. Submit your PR in sites likes OpenPR, PR leap, 1888pressrelease.

Answers: Answer questions asked by people. Sometimes you can place a link of your site in resource box. This is another great way to increase your link popularity. Some great sites are Yahoo answers, Answer Bag, Cha Cha etc. Try to help people; people will in return help you.

Gadget/Widget Development: Develop some interactive gadgets for your site. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.

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