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Friday, June 8

Linkedin Marketing Strategies for B2B Lead Generation


Use it as a lead generation platform: LinkedIn is THE best option for lead generation. LinkedIn marketing accounts for over 80% effective leads generated via social media. Here is how you can use LinkedIn advertising to generate leads:
  • Turn your page into a lead generation page.
  • Keep the content fresh and unique.
  • Use relevant and catchy images.
  • Incorporate engaging content.
  • Make the page presentable and the content readable.
  • Use separate header and landing images.

Gain a Competitive Advantage: More than 90 percent of B2B marketers are currently using LinkedIn to share and distribute content. When you start marketing with LinkedIn, you can more closely monitor your competitors’ strategies, such as how they’re serving content, what they’ve accomplished, how they’re engaging your audience, and how their employees engage your target customer.

This can help you identify trends and marketing opportunities to grow your brand and acquire new talent.

Build Visibility and Engagement With Groups: There are a few benefits for marketers when it comes to LinkedIn groups: you can engage with other existing groups to form new connections, and you can even launch your own group with ties to your company to improve visibility and authority in your industry.


Participating in groups is a smart way to market yourself on LinkedIn without directly promoting your products or services. Your main goals are to provide answers, spark up debates and discussions, and use content marketing in groups to position yourself as a thought leader. That influence carries over to your brand with the connections you make.

Keep the page active and conversion-focused: You must keep the page active with fresh content as already mentioned.

LinkedIn marketing is done to ensure that the leads generated convert to actual takers. Marketing on LinkedIn is all about getting the potential takers to click. In case the landing pages fail, the recent updates should get them. To draw people’s attention you need to:

Post regular updates: 
  • Engage viewers with interactive posts and be present to cater to the attention.
  • Develop a communicative bond with potential conversion targets.
  • This is how you use LinkedIn marketing to engage interested people and keep them interested so that the leads can convert to clients

Grow Your Presence With Targeted Content: Unlike other social networks where consumers collect friends the way gamers collect Pokémon, professionals on LinkedIn tend to network with people that work alongside or within their industry.

Increase Your Organic Visibility: LinkedIn Careers page screenshot Company pages and posts created in LinkedIn Pulse are both indexed by search engines like Google. Optimizing your company profile and posting regularly can give you a tremendous boost in organic search visibility, unique visitor traffic, and relevant referral traffic when you link back to your landing pages in the content you distribute.

Page administrators can even view metrics and insights including:
  • The engagement level of posts
  • Follower demographics
  • Page traffic
  • Activity and engagement on your company page

Many of these insights are also available for personal LinkedIn accounts, although advanced data metrics are only available to premium users.

Transform Sales Into Thought Leaders: If you have a sales team, include them in your marketing strategy. Don’t rely on LinkedIn just for sourcing leads and hard selling. Instead, encourage your sales team to become content marketers.

By sharing great content with prospects and customers, your sales team can greatly increase their personal influence and authority. Prospects will feel like your sales team is genuinely helpful, which builds more trust in both the individual and the organization. After using this approach, I’ve seen the velocity of sales increase as the window from lead acquisition to close shrinks.

Become More Human: People like doing business with other people, not faceless brands. Optimizing your business page with awesome behind-the-scenes images and team photos adds personality to your brand that will set you apart from the competition.

Let your employees represent the human side of your marketing strategy. With great images, compelling content, and helpful contributions to the community, you’ll maintain a positive perception around your brand.

Generate More Leads: As you build your presence on LinkedIn, you can begin leveraging user-generated content to promote your brand. The customers and vendors you’ve worked with in the past can provide testimonials that make your brand and individual team members stand out within the community. Any kind of testimonials from peers are major trust signals that can help you close deals faster and generate more leads. Testimonials on LinkedIn



I go out of my way to connect people in my network together if I think they have something to offer one another in business. When you craft great relationships with your prospects and other professionals, you will experience the same kind of referrals as your connections become champions for your business.

Zero in on Decision Makers: LinkedIn offers a lot of data, which makes it easy to find and engage the right audience. Whether I promote organic content or I use the paid promotional tools for sponsoring content on LinkedIn, this platform gives me the best chance of reaching the decision makers in every campaign we run.

Grow Your List: Direct engagement and content-sharing on LinkedIn will continuously enhance the trust your followers have in you. This makes it easy to reach out to your entire network and prompt them to join your email list to receive updates whenever you publish even more valuable content. Rather than hope for opt-ins from a call-to-action on a post, directly asking can yield tremendous results.

I’ve added hundreds of people to my lists just by reaching out to connections and asking them to sign up for my newsletter after first spending time nurturing the new relationship.

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