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Friday, March 1

What is Directory and How it helps in SEO (Search Engine Optimization) ?

directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called "deep links"). Websites are often limited to inclusion in only a few categories.
There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness.
Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed).

Image result for directory submission
 
Scope of Directory Listings:
Most of the directories are general in on scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites.
However, a debate over the quality of directories and databases still continues, as search engines use ODP's content without real integration, and some experiment using clustering.
 
How to Monetize the Directory Listings:
Directories have various features in their listings, often depending upon the price paid for inclusion: 
  1. Free submission – there is no charge for the review and listing of the site
  2. Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link
  3. No follow – there is a rel="nofollow" attribute associated with the link, meaning search engines will give no weight to the link
  4. Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage. Sometimes called sponsored listing.
  5. Bid for position – where sites are ordered based on bids
  6. Affiliate links – where the directory earns commission for referred customers from the listed websites
  7. Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory. This strategy has decreased in popularity due to changes in SEO algorithms which can make it less valuable or counterproductive.
  8. No Reciprocal link – a web directory where you will submit your links for free and no need to add link back to your website
     
    Human-edited directories
    A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including World Wide Web Virtual Library, Business.com and Jasmine Directory, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors.
    In response to these criticisms, some volunteer-edited directories have adopted wiki technology, to allow broader community participation in editing the directory (at the risk of introducing lower-quality, less objective entries).
    Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed website. These options typically have an additional fee associated but offer significant help and visibility to sites and/or their inside pages.
    Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted website. One distinctive feature of 'directory submission' is that it cannot be fully automated like search engine submissions. Manual directory submission is a tedious and time-consuming job and is often outsourced by webmasters.
     
     
     
     

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