Showing posts sorted by relevance for query Google Analytics. Sort by date Show all posts
Showing posts sorted by relevance for query Google Analytics. Sort by date Show all posts

Tuesday, March 22

Grab Your Google Analytics Code Block

  1. Login to Google Analytics at The main Settings page loads.
  2. Click on Add Website Profile. A form displays.
  3. Select Add a Profile for a New Domain.
  4. Enter the URL of your site or blog.
  5. Select your country and time zone. Click Finish.
  6. Analytics provides you with a code block – a swatch of HTML – to add to your site’s pages.
  7. Highlight the code block and then copy it by selecting Edit > Copy or Ctrl-C or Command-C.

Add the Google Analytics Code Block to Your Blogger Blog

  1. Login to The Dashboard loads.
  2. Under the blog you want to add Analytics tracking to, click on Layout or Template.
  3. Click on Edit HTML. An editing screen for your blog template’s HTML displays. Don’t freak out. Just scroll to the bottom.
  4. Look for the end of the template. It’ll look like:
</div> </div>
<!– end outer-wrapper –>
(Google Analytics Code Block is going to go here!!!)
  1. Put your cursor right before that </body> tag.
  2. Paste the Google Analytics Code Block by selecting Edit > Paste, Ctrl -V or Command-V.
  3. Click Save Changes.
You have now added the Google Analytics Code Block to Your Blogger Blog.

Check Your Work

  1. To ensure that you have successfully added the Google Analytics Code Block to your Blogger blog, go back to
  2. Next to your blog’s URL it will say either Receiving Data (you were successful) or Tracking Not Installed (something is amiss).
  3. If it said Tracking Not Installed, click on Check Status. Google then checks your blog for the Analytics Code Block and reports back if it find it or not.
  4. If not, try re-pasting the Code Block in.
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Thursday, March 17

Today at the Google Analytics User Conference in San Francisco, we shared a look at a new version of Google Analytics. We’ve also reached out to a small group of Analytics users to participate in the testing. If you’re part of this group you’ll see a link to the new version in your Analytics account. We’re starting small, and we’ll gradually roll the new version out to everyone.

Our goals for the new version are to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality. Many of the changes in the new version are the result of your feedback. For example, you can now view multiple advanced segments without needing to also use All Visits. You’ll find some of the other most requested features like multiple dashboards in the new version as well.

We’ll be sharing many more details about what’s new along the way with a new series on the blog focused exclusively on the new Analytics. In the meantime, if you want to be considered for the test, visit the beta sign-up page. Using the new version won’t change how Google Analytics reports your website traffic, and you can continue to use the current version while testing the new Analytics.

As you start using the new Google Analytics, you should also check out the updated Google Analytics Help Center and the Report Finder, which will show you where to find your favorite reports in the new version. We’ve also set up a new category in the Help Forum where you can ask questions and discuss the new version.

This release wouldn’t have been possible without your feedback. Please continue to send us your feedback as you start using the new interface.

Happy analyzing!
UPDATE: 3/17/11 1:40pm PST, we fixed issue that prevented us from collecting sign-ups. If you signed-up before 1:40pm PST, please sign-up again: beta sign-up page.
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Thursday, December 29

Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations.
This year, an eConsultancy report estimates the UK web analytics technology and services sector alone to be worth more than £100 million annually. If we assume this number can be applied relative to GDP, that would put the web analytics technology and services sector well above $4 billion globally.
But as with anything web analytics related, sometimes concentrating on the numbers are not as important as the trend! The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12 percent year over year, certainly in the realm of “significant.”
These were the top stories and trends of 2011.

Online & Offline Data Integration

What good is online intelligence without offline context? The integration of online and offline data was a focus for many organizations in 2011 because without this connection, it’s hard to understand the online contribution of marketing, channel of preference for task-level customer and prospect interaction, and customer satisfaction across channels. Without making this connection, it is nearly impossible to optimize online experience for lifetime value.

Social Media Analytics

Social media analytics diversifies with emphasis on business requirements. Many vendors and agencies started diversifying their service portfolios to cater to varied business and social media goals in 2011.
The industry gained a little clarity this year when several vendors started clearly categorizing their social media analytics into several use cases such as:
  1. Monitoring and trend analysis.
  2. Sentiment analysis and reputation management.
  3. Workflow management.
  4. Integrated social insights.
Although this sub-sector of analytics is far from mature, several large-scale companies are taking major steps to bridge the gap between social media analytics and cross-channel product offerings. Look for significant moves in this area for 2012.

Omniture SiteCatalyst Launches

Adobe announced the launch of Omniture SiteCatalyst 15  at the Omniture Summit in March this year. For those of us fortunate enough to be in attendance, it felt as if we were strapped into a fighter jet and just engaged afterburners. Adobe has done a great job integrating Omniture into their product portfolio, and the wow-factor for their presentation was nothing short of awe-inspiring.
I’ve always had a healthy love-hate relationship with Omniture, so luckily for them the hype associated with V15 was warranted! Some of my favorite features include real-time segmentation, a new bounce rate metric, ad-hoc unique visitor counts, and a new processing rules feature that makes server-side implementation tweaks very easy. Buys Radian6 bought Radian6 for $326 million and brought cloud computing to a whole new level. What I like most about this deal is how naturally this acquisition can be folded into Salesforce’s CRM product.

‘Super Cookies’

Unfortunately it’s not all good news this year, as several companies (most notably Kissmetrics) were the recipients of some serious bad press and legal action for use of so-called “Super cookies” in July. These Flash-based cookies were blamed for a number of privacy concerns including cross-domain and cross-client visitor identification and re-spawning traditional cookies after being cleared from user browsers.

Mobile Analytics

This year marked the dawn of mobile analytics, especially after Apple rewrote their third-party tracking policies towards the end of 2010. As the mobile market continues to mature with increased pressure from the almost limitless supply of new Android handsets and operating systems, look for mobile analytics to take a larger share of attention in 2012.

Google Analytics Real-Time

Google Analytics Real-time debuted in the fall of this year, enabling millions of site owners across the globe watch user interaction as it happens, which is an exciting prospect for many. Although this feature set has been around for a while from vendors such as Woopra, it’s remarkable that Google would offer such a robust feature at no cost.

Google Encrypts Search Data

Almost immediately after any positive sentiment had tapered off from the introduction of real-time analytics, Google must have decided to test the waters with a carefully-measured negative announcement that they would be removing search query parameters for users of their secure (SSL) search results. The news didn’t go over too well amongst the online marketing community, and to this day the analytics community is still relatively sore on the subject, so don’t bring it up with your web analyst at the holiday party.

Google Chrome Passes Mozilla Firefox

More good news for Google surfaced in November when Google Chrome surpassed Mozilla Firefox in global browser share  for the first time in history. Although it is too soon to tell what the effect will be on the analytics industry, one thing is certain: ensure your quality assurance and browser compatibility testing includes all three browser minorities.
Here’s to a safe and happy holidays and prosperous New Year!
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Wednesday, January 20

Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool.
Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available for anyone to install via the Solutions Gallery.
Not only is this a huge time saver, it’s also a great way to get ideas for reports you might not otherwise think to create. After all, you’ve got access to the templates and systems that some of the best thinkers in analytics use on a day-to-day basis, and you can customize them even further according to your needs!
In this article I’ll review 12 custom reports that pretty much all marketers will want in their toolbox. (Note: I’ve left out paid search and ecommerce reports because they’re both areas I don’t have much experience in, and I don’t want to recommend reports whose value I can’t gauge accurately. If you search “PPC” or “ecommerce” in the Solutions Gallery you’ll find lots of good reports you can install!)
Several excellent guides on how to set up custom reports have already been published, so I’m going to skip the basics and dive right into my list of must-have custom reports.
Let’s get started!

Reports for Measuring Site Performance & Acquisition Patterns

1. Browser Report

As Peep Laja points out, one of the most common money leaks on websites is incompatibility with certain browsers. He suggests creating a custom report showing conversions per browser and segmenting the report by device (mobile, desktop, tablet) so as not to skew your numbers.
Search Engine Watch links to a similar pre-made report in their list of time-saving custom reports. If you’re not selling products on your site you can swap out Revenue and Unique Purchases for conversion and goal value-related metrics. And don’t forget to segment by device!
browser report


2. Visitor Acquisition Efficiency Analysis Report

Avinash’s goal with this report was to organize key metrics that reveal the efficiency and performance of each stream of traffic to a website. You’ll see total sessions, unique users, new users, goal conversion rate and goal value per session, all organized by source and medium.


3. Customer Behavior Report

This report was created by Peter Van Klinken as part of a contest organized by Avinash Kaushik––Peter’s report was called out as the best, and he won a signed copy of Avinash’s book Web Analytics 2.0. The report reveals how behavior varies between new and returning users in terms of overall traffic, conversion patterns and event completion.
customer behavior report


4. Mobile Performance Report

This report is ideal for understanding how well your site is optimized for mobile and where you need to make improvements. For example, the site pictured below has a super-high bounce rate for Android; the site’s developers have got some work to do!
mobile report avinash
The report is part of a bundle of dashboards and reports created by Avinash Kaushik. >> Get it here.


5. Site Diagnostics: Page Timing Report

Rachelle Maisner, an Account Manager at the agency Digitaria, was invited to contribute a list of her top custom reports to the Google Analytics Blog. I love this report in particular because it instantly reveals problematic pages that need your attention. You’ll discover which pages are taking extra long to load as well as which have an uncomfortably-high bounce rate.
Rachelle recommends that you switch from the “data” table view to the “comparison” table view in order to compare load time to bounce rate; this allows you to view the bounce rate for each page against the site average.

Reports That Tell You How Your Content is Doing

6. Hours & Days Report

The Hours & Days Report by Dan Barker shows you which day of the week and at what time of the day your website receives the most traffic. If you set a large time span––say a couple of months––you can use this data to guide experiments with blog post times.
hour day report dan barker
Image source: Dan Barker

7.  Referring Sites Report

This report by Anna Lewis is great for identifying the referring sites that provide the most value. It tells you not only which referring sites are generating the most traffic but also how they’re contributing to goal conversions.


8. Content Efficiency Report

Avinash Kaushik created this report to focus on key metrics that will help you identify which pages are performing the best and which need a little optimization. It’s especially useful for sites that produce a lot of content; as Avinash points out, it can help marketers answer important questions like:
  • Which content is most engaging?
  • Which subject matter experts should we hire more of?
  • What type of content (videos, demos, pictures, reviews etc.) do visitors value more?
  • Which content delivers business or non-profit value?
Avinash explains the logic behind this report here.
content analysis report avinash


9. Traffic Acquisition from Social Media Report

This report shows you not only which social media channels are driving the most traffic to your site but also whether or not that traffic is translating into tangible results for your business. Metrics like Goal Conversion Rate and Goal Value will tell you which social media sites you should pay more attention to.


Reports for SEO

10. SEO: Referring Pages Report

This one comes with the Google Analytics starter bundle, and it’s a great way to gauge the effectiveness of your link building efforts and track the top referring links to your website. The “Referral Path” column will tell you exactly which page your links are coming from (not just which website). Bounce Rate and Avg. Session Duration will indicate which links are high-quality, and Per Session Value will tell you which links are generating real business results.
seo refferal report


11. SEO Insights for Google Organic (not provided) Report

The Google Organic Insights Custom Report provides insights for your “(not provided)” keywords. Showing the landing page URLs along with their page titles gives you a sense of the general keyword themes that people are searching for on Google before arriving at your site.


12. Keyword Analysis Report

This report, which I found via Econsultancy, lists your most popular keywords (excluding the ones encrypted by Google, of course) alongside visitor metrics, conversion rates, goal completions and page load time for each one. There’s also a tab measuring engagement for each keyword, which is interesting for content marketers, and a tab showing revenue metrics.

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Wednesday, October 15

1. Social Mention
2014 09 25 16 16 14 Real Time Search Social Mention 760x232 12 Free Social Media Tools
Screenshot of Social Mention 9/25/14
When it comes to social media tools, it doesn’t’ get any easier than Social Mention. It’s similar to Google Alerts, however, Social Mention only monitors social media properties like Facebook, Twitter, YouTube, and some 80 other social media sites. You can also receive daily email alerts and there’s also a third party API.
What’s really interesting about Social Mention relies on four-metrics to help calculate this tool. These include:
  • Strength – The likelihood of your brand being discussed on social media.
  • Sentiment – The ratio of positive mentions over the negative mentions.
  • Passion – The likelihood of individuals continuing to mention your brand.
  • Reach – Measures influence by dividing the number of unique authors who have referenced your brand by the total number of mentions.

2. IceRocket
2014 09 25 16 19 17 Meltwater IceRocket 760x192 12 Free Social Media Tools
Screenshot of Ice Rocket 9/25/14
Here’s another free tool to help monitor specific keywords. When the real-time search engine launched in 2004, it was used mainly by bloggers to keep track of mentions of their blog. Over the years, IceRocket has expanded to include social networks like Facebook and Twitter. You can now track mentions of all three together or separately.
One of the coolest features IceRocket has to offer is a trend report. All you have to do is enter the terms you want to see mentioned and you’ll get a graph illustrating how many posts a day the term appears as well as the total amount of blog posts over a 30 day period.

3. Addictomatic
2014 09 25 16 20 31 Addictomatic  Inhale the Web 760x371 12 Free Social Media Tools
Screenshot of Addictomatic 9/25/14
Addictomatic is another straightforward tool that can be used to monitor your brand’s reputation and influence. It’s basically a discovery platform that searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on keywords.
Because Addictomatic is customizable, it’s quit easy to get addicted to this tool. While you may think that this isn’t’ all that different than Google, Addictomatic breaks the search results into headers, as opposed to being lumped all together.

4. SumAll
2014 09 25 16 21 45 All in one social media ecommerce analytics   SumAll 760x266 12 Free Social Media Tools
Screenshot of SumAll 9/25/14
Unlike most other social media tools, SumAll is designed specifically with small business owners in mind. How so? It not only gives you the ability to measure and monitor social media heavyweights like Facebook, Twitter, and Instagram, it also connects you to other services like Google Analytics and PayPal. In all, SumAll’s free plan can connect you with 42 different services.
Instead of managing all of those different accounts, you can keep up-to-date with all of your most vital platforms in one convenient spot. You can also choose to get daily updates via email.

2014 09 25 16 23 25 Put the internet to work for you. IFTTT 12 Free Social Media Tools
Screenshot of IFTTT 9/25/14
I’ll just let the company describe what IFTTT is all about:
“IFTTT is a service that lets you create powerful connections with one simple statement: if this then that.”
IFTTT allows you to make personalized “Recipes” by taking a “Trigger” (the “this” part). An example is getting tagged in a photo on Facebook. The “that” part is then the Action taken afterwards. So, after being tagged on Facebook, then “create a status message on Facebook”. Because IFTTT works with 132 channels that include social media networks and businesses like eBay and Best Buy, it’s incredibly easy to stay connected with both the online and offline world.

6. Google Analytics
2014 09 25 16 27 29 Features %E2%80%93 Google Analytics 760x244 12 Free Social Media Tools
Screenshot of Features – Google Analytics 9/25/14
If you have a website, then you are probably already utilizing the vast resources Google Analytics has to offer. For example, you have access to the profiles of your customers or visitors to help you understand how they found what site, what devices they use, and what they like or don’t like it. It’s probably one of the most important tools for marketers.
Did you also know that you can use Google Analytics to evaluate your social sources? Through this tool you can discover how frequently social sharing leads to conversions, referrals, and traffic to your site.

7. Facebook Insights
2014 09 25 16 31 11 Search   Facebook Help Center   Facebook 12 Free Social Media Tools
Screenshot of Facebook Page Insights 9/25/14
If you’re marketing on Facebook, then you may not have been thrilled earlier this year when Facebook announced some changes to how updates are displayed. Not only do you have to be concerned about the competition, you also have to worry if advertising on Facebook is worth the investment. However, if you are marketing on Facebook, then you should be using Facebook Insights.
One of the most beneficial features of this tool is that it can help you understand the behavior of your customers. For example, you can create a schedule based on the time or day or day of the week that your customers are most active on Facebook. Other informative features include being able to track likes, post reach, and engagement metrics. And, you can even keep tabs on your competitors Facebook activity.

2014 09 25 16 32 51 TweetDeck 760x365 12 Free Social Media Tools
Screenshot of TweetDeck 9/25/14
Chances are you've at least heard of TweetDeck. And there’s good reason for that. – it is arguably one of the best Twitter tool available. Some outstanding features include scheduling tweets, customized searches, and even alerts to keep you up-to-date with the latest happenings. You can also track hashtags, events, topics, and view the social profiles of Twitter and Facebook users.
If you’re a fan of Hootsuite, than you’d probably like to know that TweetDeck is a very similar tool. While it may not have the features that Hootsuite Pro offers, there’s a lot to get out of with this free tool.

9. Rapportive
2014 09 25 16 34 33 Rapportive 760x272 12 Free Social Media Tools
Screenshot of Rapportive 9/25/14
Rapportive is possibly one of the most interesting social media tools that I’ve come across. In a nutshell, it allows you to view social profiles in your Gmail inbox. While primarily used for LinkedIn, you have access to the location, job title, and images. You can also view their latest tweets or Facebook statuses as well.
This tool allows you to grow your network by searching the web for people with similar interests or careers without having to search the web yourself. This email add-on is compatible with MailChimp, Bantam Live, BatchBook, BookingBug, Brightpearl, and CrunchBase too.

10. Swayy
2014 09 25 16 35 48 Swayy Better Content to Share on Social Media 760x281 12 Free Social Media Tools
Screenshot of Swayy 9/25/14
Sometimes it’s a challenge to come up with content that isn’t just relevant to your business, but also something your audience will enjoy. After all, you’re a busy person, and you don’t always have time to see what’s trending on social media, let alone create your own amazing content. That’s why Swayy is such a stellar tool to utilize.
Swayy suggests content, whether it’s a video, article, or infographic, that you should share with you audience. You’re even given the proper handles and hashtags to share this content. And, there’s an analytics feature so that you can see what kind of content is resonating with your audience. If you have one dashboard, this awesome tool is free. If you have more than one, you’ll have to check out their pricing features.

11. Qzzr
2014 09 25 16 37 13 Get Your Quiz On Qzzr 760x300 12 Free Social Media Tools
Screenshot of Qzzr 9/25/14
Looking for a simple and creative way to create shareable content on social media that will also drive traffic to your site? Give quizzes a try. Social Media Explorer covered this topic earlier this year, saying quizzes provide information about your site and provide an opportunity to connect with your audience.
Qzzr helps you create various quizzes for your social media platforms. You can create a BuzzFeed-like quiz or one that gives an actual grade. There is also a wide range of topics to choose from so you don’t have to worry about finding a topic in your niche.

2014 09 25 16 38 45   create and share visual ideas online 760x323 12 Free Social Media Tools
Screenshot of 9/25/14
Infographics are a proven way to boost your credibility and increase site traffic. That is a great assist, but it can cost a pretty penny – which is no good when you’re on a tight budget. Thankfully, there are free tools that make it simple to create a solid infographic.
Since it’s launch in 2012, has helped over 300,000 users create thousands of infographics. All you have to do is select one of the free templates and start plugging in your data. No wonder so many students and bloggers have been enjoying this free tool.

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