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Showing posts sorted by relevance for query Off Page. Sort by date Show all posts

Tuesday, April 22

What is SEO?
Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results). 

Types of SEO

Two Types of SEO are
  • On Page Optimization
  • Off Page Optimization

SEO Techniques:

Two SEO Techniques are 
  • White Hat SEO
  • Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding. 
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat SEO?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat SEO?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are


  • Providing Low Quality content or duplicate content on the page
  • Getting backlinks from spammed or adult sites.
  • Giving keyword stuffed content on the page with background color
  • Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
  • Cloaking
  • Google Bowling etc
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Friday, August 5

Off page SEO is a part of website optimization and mainly deals with off site web promotion. It covers search engine submissions and these activities are performed after on page SEO is done.

As we know that SEO – search engine optimization is used to get better search engine visibility. It means to get higher rankings - when user searches particular keywords, your website should appear on top SERP. Basically SEO is divided into two parts. On page SEO and Off page SEO. We will discuss about off page SEO in this article.

What is Off Page SEO?

Off page SEO is about promoting your website in the world of Internet. It is performed after on page optimization of a website is completed. Off Page SEO activities makes sure that on page activities maximizes its effect on website’s performance as well as rankings.

Why It Is Important?

It is quite acceptable that unless you tell Internet world about yourself, you will not be noticed in search engines. Off page activities does exactly the same. It promotes a website globally by proper SEO submissions. These submissions include quality web directory submissions, link building, article creation & submission, press release creation & submission, forum posting, creating blogs & so on.

  1. Directory submission
  2. Classified Submission
  3. Social bookmarking
  4. Article Submission
  5. Press Release Submission
  6. Blog submission
  7. RSS Submission
  8. Forum posting
  9. Link Building
  10. Reciprocal linking
  11. Do Follow Blog Commenting
  12. Deep link submission
  13. Social Bookmarking submission
  14. Press Release Comment posting
  15. Article Comment Posting
  16. Search Engine Submission
  17. Yahoo Answers
  18. Two way link Building
  19. Three Way Link Building
  20. Micro Blog posting 
  21. Video sharing 
  22. Image Sharing 
  23. Audio Sharing 
  24. Product Submission
  25. News Submission
  26. Product Review Submission  
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Friday, June 1

Definition: "Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control.

History: Off Page Search Engine Optimization has been become probably the most important factor in how your site ranks. The internet and world wide web continues to grow and grow at an enourmous rate. Pages of similar topic obviously arise. There might be 100 million web pages on the topic of baseball or 100 million web sites on the topic of web site design and search engine programming. Because of this enormously large database of similar content, search engines began focusing on off page factors in determining relavancy of search results.

Off Page Factors: Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the "inbound links" your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and "linked to you" .

For example say an ecommerce catalog site sold golf clubs on an online shoppin site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".

Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.


Off Page Optimization Strategies

Community Creation: This is the first step for Off Page SEO. Signup with popular social networking websites like Facebook, MySpace, Orkut, LinkedIn and create a profile for your website or blog. Connect with friends, share among them. This will help you to build an online reputation.

Forum Postings: Create a forum/online discussion board of your own and start a discussion or share topics with your friends. Post replies/thread in other related forums. Your signatures can provide you valuable links.

Search Engine Submission: This is one of important steps. Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc.

Directory Submission: Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Only thing you need to be careful is about directory in which you are going to submit your website and the category in which it will be submitted. In these days many web directories may offer paid listings but don't go for it.

Social Bookmarking: Submit your URL of your money site, articles in the web2.0 and article directories to the social bookmarking sites. Social Bookmarking is another powerful way of promoting your website.

Link Exchange: Exchange links with industry related websites. Link exchanges can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Do not try Black-Hats while doing exchanges.

Article Submission: This is the oldest ways to earn backinks. This will help you to attain some deep links for your blog or website. Submit your website in good article directories like Ezine, Go Articles,Buzzle etc.

Press Release Promotion: Write a press release and submit to press release sites. This might help your site to get published in Google News. Submit your PR in sites likes OpenPR, PR leap, 1888pressrelease.

Answers: Answer questions asked by people. Sometimes you can place a link of your site in resource box. This is another great way to increase your link popularity. Some great sites are Yahoo answers, Answer Bag, Cha Cha etc. Try to help people; people will in return help you.

Gadget/Widget Development: Develop some interactive gadgets for your site. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
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Monday, November 19

There are essentially two different types of SEO, on-page  and off-page (sometimes referred to as on-site and off-site) optimization.  On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.

1. Content Relevance – The most used phrase for Search Engine Optimization is ” Content is the King” . The keywords used in the pages should be relevant to the content in the page. If the content is not relevant search engines would not push it up in the searches as their job is to give the users most relevant results for their search queries.

2. Easy Navigability -  The search engines all want sites that they ‘crawl’ to be easy to navigate, with proper site maps and logical navigation as well.  Again, this makes it easier for human users to enjoy your site, so it is entirely logical.

As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map
within no more than two or three clicks.  On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.

3.  Search Engine Algorithms – Different search engines have different focuses and criteria for ranking. Yahoo!, Bing and most of the other engines lay more emphasis on the on-page optimization while Google gives weightage to the external popularity of the site.

On-page factors includes coding practices as using H1 tags in the header, adding appropriate alt-img texts to every image and ensuring that each page has a URL that is relevant to the subject of that page.

It is necessary to undertake basic on-page optimization because it is in your control and also, doing so will generate some targeted traffic, and all targeted traffic is valuable.
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Wednesday, April 27

21 ways to get more fans for your Facebook fan page

#1: Embed Widgets on Your Website

Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans - see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.

#2: Invite Your Email and Ezine Subscribers

Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join.
Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.

#3: Add to Your Email Signature Block

Instead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon.

#4: Make a Compelling Welcome Video

Create an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it’s for and c) why they should become members.  The result: you’ll increase your conversion rate from visitors to fans. One ofmy favorite fan page welcome videos is by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!
(By the way, with the new Facebook changes, if your custom welcome tab and video talk about clicking the “Become A Fan” button, you may want to change the wording to “click the Like button” now).

#5: Use Facebook Apps

I recently tested a new live video-streaming app called Vpype. The app adds a tab to your fan page called “Shows” and when you broadcast as your fan page, everyone can view by default. (You can also broadcast as your personal profile and selectively invite friends/friend lists). I wrote up a review of this app here. By announcing via Twitter, your personal Facebook profile, your blog and your email list,you can broadcast regular live Internet TV shows from your fan page and create much buzz.
Another example of app integration is Target’s “Bullseye Gives” campaign. Target had their fans vote on which of ten charities they most wanted to see the company donate to. By voting, a post goes out onto your Facebook wall and into the News Feeds of all your friends, thus providing Target with valuable exposure. (For custom apps, see companies like Buddy Media, FanAppz, Wildfire Apps, Involver,Virtue, Context Optional.) [UPDATE: Thank you to Context Optional, the creators ofTarget’s “Bullseye Gives” campaign!]

#6: Integrate the Facebook Comment Feature

My favorite example of this is the t-shirt company Threadless. On their landing tab (canvas page), you can view and purchase t-shirts as well as Like and comment on any item and choose to have that comment posted to your Facebook profile, as shown in this screenshot:
Threadless actually has their landing tab set up so visitors don’t have to become a fan to purchase/comment/interact. Yet they have organically built well over 100,000 fans.
As users comment on items, that activity is pushed out into their stream (profile wall and their friends’ News Feeds), which creates valuable viral visibility for your fan page.

#7: Get Fans to Tag Photos

If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text. 

#8: Load Videos and Embed on Your Site

Facebook’s Video feature is extremely powerful. You can load video content to your Facebook fan page, then take the source code and embed on your blog/website. There is a “Become a Fan” button right in the video itself. For an excellent tutorial, see Nick O’Neil’s post: How To Get Thousands of Facebook Fans With a Single Video.
[UPDATE: Since Facebook changed the Become a Fan button to the Like button,embedded Facebook videos now display a white watermark hotlink of the Facebook name in the upper left corner of the video player - see first screenshot below. This is a clickable link that goes to the original video page on your fan page. If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player - see second screenshot below.]

(Screenshot shows example of an embedded Facebook video on an external site)
(Screenshot shows the same video on the original page of the fan page with the Like button)

#9: Place Facebook Ads

Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exacttarget market.
Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
My book with Chris Treadaway, Facebook Marketing: An Hour a Day (Sybex) contains comprehensive instructions on maximizing your marketing through Facebook social ads.

#10: Run a Contest

This is somewhat of a gray area because Facebook changed theirPromotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you CAN require Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition. See these two postsfor further explanation. PLUS, good news: you CAN run contests and sweepstakes with the use of the apps created by Wildfire App.

#11: Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.
You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a bit.ly link back to your fan page. To track click-through stats on that link, just paste the bit.ly link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link!
I also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too.

#12: Get Fans to Join Via SMS

Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR like yourusername (without the quotes).
This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)

#13: Use Print Media

Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.

#14: Display at Your Store/Business

If your business is run from physical premises, put a placard on the front deskletting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. Incentivize customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!
You might give out physical coupons promoting your fan page. For restaurants, put the Facebook logo, your username and a call to action on your menus.
I was at a hotel in San Francisco last fall and they had a placard in the elevators promoting their presence on Facebook and Twitter. The sign was very noticeable because of those ubiquitous Facebook and Twitter logos/colors!

#15. Add a Link on Your Personal Profile

If you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. I call this the “mini bio” field and strongly suggest adding a link to your fan page like so:
Be sure to format the URL with http:// otherwise it will not be clickable with just the www’s. You have a limited amount of characters, so keep it succinct and leave out the www’s. You can put in hard line breaks though to make the content easier to read.

#16: Add a Badge/Button to Your Profile

Using an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebook badge and/or graphic embedded, as shown in the screenshot below:

#17: Use the Share Button

The Share button is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. I find the Share button far more effective than the Suggest to Friends approach. (And, if you’d like to Share content from the web on to your fan page vs. profile, I highly recommend using theHootlet bookmarklet tool at HootSuite.com).

#18: Use the @ Tag

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your user name registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.

#19: Autograph Posts on Other Walls

A subtle way to gain more visibility for your fan page is to add an @ tag for your fan page when writing on your friends’ walls as a way to sign off.
I would use this one sparingly and, again, monitor the response from your friends. I have never been a fan of adding a signature block on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked right back to our profile anyway. But the simple @ tag could be effective.

#20: Autograph Other Fan Pages

As with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use the same technique when posting on other fan pages. This needs to be used with discretion and I would advise against doing this on any potentially competing fan page!

#21: Maybe Use “Suggest To Friends”

I won’t rule this one out completely as it does depend on how many friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends, etc (see ‘The Big Myth’ above). But I do recommend monitoring the response to this technique – perhaps simply by asking for feedback in your status update.
So, these are just 21 ways to create strategic visibility and promote your Facebook fan page.



Source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
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Tuesday, June 30

On page SEO is the foundation stone on which your website must be constructed for better search engine ranking. On page and off page SEO are interdependent. If you do not have either one of them, your website’s chances of ranking high in search engines is meagre.

Off page SEO consists of link building strategies the results of which are not always in your hands. The good part about on page SEO, however, is that it is under your control. On page SEO is applied to content that consist of both the visible and the coded part of your webpage. It is applicable for both user and the search engines.

This checklist is in the form of questions to which the right answer should be a ‘YES’. We have also listed an explanation below the checklist that gives you a gist of what you should know about that particular on page SEO element. So let’s begin.

1. Title

Title is the most important on page SEO element and usually target keywords present in this content type helps return relevant pages on search engines.
Example Of Title Tag As Seen In SERPs
Example Of Title Tag As Seen In SERPs

Checklist:

Do you have your most important keyword in your website title?
Do you have the keyword placed towards the beginning of the title tag?
Is your title tag within 70 characters?
Is your title content unique?

Explanation:

Title tag is a standalone tag and is often confused with meta title. Incidentally both have the same function, location and some sites use the same content for both. Even if you do not have the meta title tag, it is a MUST to have the title tag.
You must have the most important keyword in your website’s title and the keyword should be placed towards the start (within the 70 characters). Having not more than 70 characters is not compulsory but it is just for usability reasons. Do not duplicate title content anywhere else, the content should be unique and understandable by humans.

2. Description

The description tag is important for your site visitors as they are the gist of the webpage content that they see on search results. The keywords in meta description used to help websites rank in the earlier days, but not much any more because of manipulation of this element for SEO, in the past.
Example Of Description Tag As Seen In SERPs
Example Of Description Tag As Seen In SERPs

Checklist Questions:

Does your meta description tag contain your targeted keywords?
Is your meta description content within 150 characters?
Do you use synonyms in the description content to help users understand better?
Are they unique to every webpage?

Explanation:

Similar to the title, the number of characters is not compulsory, but if it exceeds the number the extra content will be displayed as an ellipsis and is of no value to anyone. And you must use either the keywords or synonyms in the description as it usually highlighted in relevant search results.
It is not known to what extent the keywords in description help SEO, but the description itself helps a lot of sites to improve the click through rate on search results. What you could not describe in your title, you could describe in the meta description as it allows more characters than the title. Lastly, just make sure you do not duplicate your meta descriptions and keep them unique.

3. Heading

Unlike title and description, The heading tag is visible on the webpage to the human visitors. It is also important from search engine point of view as search engine bots acquire the information about the page from the heading tag, especially h1 tag.
 

Checklist:

Do you have a h1 tag?
Do you have your targeted keyword in the h1 tag and is it placed towards the beginning of the tag?
Is the heading tag content unique?

Explanation:

The heading tag content sums up the intent of the website in a few words. There is no character limit as it occupies your website’s realestate, but it is a norm to keep it as short as possible, to capture the visitor’s eye. To help with the SEO part, the heading tag must contain your targeted keyword. It is also recommended that the keyword be placed towards the start of the heading tag.
You can have more than one heading tag, but it should be in an hierarchy of h1 to h6. A page must have two h1 tags. Also, do not duplicate content from the title tag onto the heading tag, although both the content’s intent is quite the same. Sometimes having keywords in h2 and h3 (if you happen to have them) can also pass a weak relevancy signal to search engines.

NOTE: There are many meta tags that contribute to giving information about your site to search engines but they do not necessarily help in SEO.

4. Content

The content of a site must contain keywords chosen for a particular web page. These could be targeted keywords or long tail keywords or synonyms. Just make sure the keyword density is not too high, which means use them only when they make sense to the human reader.

Checklist:

Do your main keywords feature in the first few lines of your website content?
Do you maintain an optimum keyword density in the content body?
Do you have content more than 500 words?
Do you have original and unique content for each webpage?

Explanation:

It is often a best practice to keep your content more than 500 or 1000 words on the website as search engines love longer content. But that does not mean that you have to turn your business website into a blog with fillers everywhere. Keep your content length as long as possible but also at the same time take care that the readers get exactly what information they need without having to scroll through a long essay.

If you see this study about content length affecting SERPs, you will find that the threshold is higher. But we are sure Google knows the difference between a blog and a business website while ranking them on this particular signal. This is what Google has to say about avoiding thin content, just to make things clearer.

As far as, keyword density is concerned ther is no exact number to define it but all you need to know is in your average two to four paragraph content on a webpage, use keywords whenever they are relevant to the human reader.

You can always use latent semantic indexing keywords that search engines also use to analyze the relevancy of your content to your target keywords.

Lastly, keep your content original. You do not want duplicating content from your own pages or from third-party pages, as Google does consider duplicate content bad for SEO.  When a search engine finds duplicate content it chooses one content as the original and hides the others. The duplicated content are omitted and displayed at the end of original search results, as shown below:

Omitted Results Hidden Away At The End Of Original Search ResultsOmitted Results Hidden Away At The End Of Original Search Results

5. URL

Keep the URLs clean and fill them with keywords or words that aptly describe the content. The URLs say a lot about a site’s architecture and often is considered important for SEO as well as usability.

Checklist

Do you have short and clean URLs ?
Do you have keywords in your URLs placed towards the beginning?
Do you use hyphens in URLs?

Explanation

URLs are also one of the most important on page SEO elements. In the earlier days, keyword domains used to rank higher in search. However, keyword domains are not a factor in search ranking anymore. What you need to have is keywords in the rest of the URL, that goes beyond the domain name.
A clean URL that is sans unnecessary URL parameters is great for spidering search engine bots. Also, URLs with hyphens are preferred over URLs with underscores.
And if possible you must place your target keywords towards the start of the URL as search engines seem to give the first few words priority when trying to deduce the relevance of the content contained in the URL. Even if you are unable to do that it is ok, your URL must contain words that describe the content in the best possible manner.
Also, you must take care of URLs that have the same content. Use rel=”canonical” tags on duplicate pages and let search engines know which page to consider as the original location for the content.

6. Images

Search engines cannot access text on images but they can certainly access text about images written between the alt text attribute.

Checklist:

Do you have alt text for all images on your website?
Do the alt text for images on your website contain keywords?
Do your image file names contain keywords or relevant text?

Explanation:

Alt attributes for images are not only good for SEO but also good for usability. Say your site visitor cannot see but only hear, a screen reader would read the image’s alt txt and the content would make sense. Say, the site visitor has disabled images or suffers from a slow internet connection, the image’s alt attribute content will then be visible and would make sense to the site visitor.
As for search engines, not only are the keywords within image alt txt signals for search ranking, but your images will rank high in Google image search as well.

7. Keyword Consistency

More than a search ranking signal it is common sense to keep a consistency between keywords used on various on page SEO elements of a website.

Checklist

Do your target keywords appear in the title, description, heading, content, URL and image alt attribute, consistently?

Explanation

It is imperative to keep a certain keyword consistency among spiderable content on your website. Although, it is not compulsory, it just considered as a best practice.

8. Internal Links

Internal links allow the smooth flow of link juice.
Check Your Indexed Internal Links On Google Webmaster ToolsCheck Your Indexed Internal Links On Google Webmaster Tools

Checklist:

Do your internal links ensure a smooth flow of link juice?
Do you use targeted keywords as anchor text on internal links?

Explanation:

Your internal linking architecture must ensure that is allows a flow of link juice through every inner webpage. Although there are ways to popularize your inner pages by linking externally, internal linking is also essential for easy crawling and indexing of all webpages on your site.
And if you want to improve the search ranking of a certain new webpage on your site, you must ensure that it is linked to other popular pages on your site. As it is your own site, you can choose the anchor texts for the internal links. So instead of using generic words such as ‘click here’ or ‘read more’ you can use target keywords in your anchor texts.

9. Sitemap

Every site must have a sitemap. However, even if sites don’t have one, they get indexed by search engines. The presence of  a sitemap makes it a tad easier to find and index pages, for the search engines.

Checklist:

Do you have an XML Sitemap?
Have you submitted the sitemap to Google Webmaster Tools?
Have you located your sitemap on your robots.txt file?

Explanation

A sitemap helps tell the search engines two important things: the location of all the internal links and the priority of different pages in a website. The former improves indexing of all internal pages hence paving way to search engine visibility to internal pages while the latter helps understand the information architecture.
A sitemap location can also be specified in robots.txt file, which is usually the first file a search engine crawler looks for while crawling a site.

10. Robots.txt

Robots.txt is a file which, if present, on your website is the first file to be crawled by search engines. This contains information about pages that should not be indexed. It generally consists of information for search engines to guide them to crawl and index the site efficiently, including the sitemap location.

Checklist:

If you have your robots.txt file, have you checked it for any incorrect blocked pages or blocked search bots?

Explanation

The presence of robots.txt does not directly affect your website’s SEO. If you do have a robots.txt, make sure that no page that you want to be indexed, is blocked. If you have crawling issues reported on Google Webmaster Tools, make sure you double check your robots.txt file.
Also, to increase the crawl rate of search engine bots, you can avoid unnecessary pages from being indexed by specifying them on your site’s robots.txt file.

11. Page Speed

Google announced back in 2010 that it was using page loading speed in search ranking. This leaves you with no choice but to make and maintain the loading speed of the website to a couple of seconds.

Checklist:

Does you page load in four seconds or less?

Explanation:

Removing code-bloat, optimizing image sizes, optimizing caching, reducing DNS lookups are some of the many things that affect the page loading time of a website. Improving page loading speed improves the user experience on a website. According to an article in The Guardian, the attention span of the internet customer is decreasing with increasing technology. A faster loading page can capture the attention of the site visitor efficiently, thus enriching the user-experience. Also, search engines such as Google takes rich usability of a site into consideration to rank high on search (you will see that in point 20 below).

12. In-Page Links

In the earlier days, Google recommended that websites must not have more than 100 links on a page, on account of crawling limitations. But there is no definite recommended number of in-page links on a website ever since Google has acquired sophisticated and well-equipped technologies to crawl and index links.

Checklist:

Do you have more than 100 to 200 links on a webpage on your site?

Explanation:

Eventhough search engines such as Google have removed the threshold of 100 links on a webpage, it is important to note that lesser the number of links on a page, the more concentrated will be the acquired link juice. If you link unnecessarily from your page to pages on your own site or third-party site, a certain percentage of link equity is lost.
Thus it is advisable to keep your webpage links under 100 to 200.

13. Page Indexing

Make sure all your site’s pages are indexed. If there are problems in indexing reported on Google Webmaster tools, it must be corrected immediately.

Checklist

Are all the pages of your site indexed?

Explanation

If all or most of the pages of your site is not indexed it may indicate that there is something wrong with your internal linking architecture.
Number Of Indexed Pages Detected By WooRank Website Review
You can also check it in Google Webmaster Tools. You can find the indexing status under Google Index > Index Status, as shown in the screenshot below:
Indexing Status On Google Webmaster ToolsIndexing Status On Google Webmaster Tools

If problems in indexing is caused by broken links, get it fixed immediately. Problems in the sitemap could also cause lesser indexing of site’s pages. Also, look out for inbound and outbound links. The internal linking structure of a page determines how well a site get’s indexed.

If all the pages are indexed on your website and there seems to be an increase in indexation rate, it can indicate that the site receives fresh content. This is a positive ranking signal for search.

14. Text/HTML

Higher amount of content is always encouraged in websites to rank higher in search. But is this content the HTML content or the text content?

Checklist

Is the Text to HTML ratio of your site high?

Explanation

Search engines focus on user’s experience on a site. A site with a decent amount of text is indication that it is built for people. There are sites that may have text within image files. This would be of no use if you want that text to be visible to search engines.
Increasing the text to HTML ratio not only serves for better SEO but also seems to increase page load speed with the elimination of unwanted code.

15. Use of MultiMedia

The use of multimedia enhances the search engine positioning of a site. Multimedia is in the form of images and videos and according to this searchmetrics ranking factor study of 2013, the higher the number images used, the better the ranking?

Checklist:

Does your website contain a good amount of multimedia?

Explanation:

This factor has got to do a lot with the user-experience of the site. The images and videos improve user interaction with the site thus also reducing bounce rates. Higher bounce rates cannot be good for a site’s SEO and hence you must embellish your content with relevant multimedia elements and make it more inviting for your site visitors.
Just remember not to overload your site’s pages with multimedia as it can lower the site speed.

16. Social Media Signals

You need social media share and like icons on your webpage content, especially if you generate content at regular intervals in the form of blogs or press releases.

Checklist:

Have you integrated social media buttons?

Explanation:

It is wise to tell the search engines how many times your content has been liked or shared on social media.  You can do that on page of your site by integrating social media share buttons and social media connect buttons. You can also go a step further and install a blog for your website to increase social media popularity of your site. Social media is an important signal for enhanced SEO. and this is the onsite way to do it.
Other offsite ways include having a presence in social media sites and getting shares and likes on your content through them.

17. HTML Errors

There is no excuse for having HTML Errors on your site.
 

Checklist

Does your site code pass W3C validation?

Explanation:

Faulty coding and lots of errors in the code can indicate poor quality in a website. Although not strong ranking factor in search, it does account to one of the many factors that causes drop in rankings. Hence, it is important that you fix any HTML errors in your site on a regular basis.

18. Site Uptime

Having maintenance issues quite often from your server leads to site downtime ans is not good for on page SEO.

Checklist:

Is your website downtime more than 24 hours?

Explanation

Having shorter duration of downtime is okay, but if your site is used to being down for longer periods and at high frequency it is time to consider change of servers and redirect to new IP.

19. Usability

Usability is a ranking factor for search engines and is controlled by on page elements.

Checklist

Is your site easy to navigate and understand?
Is your site’s bounce rate low?
Is your content relevant to the target search keywords?
Is the information on your site easily accessible?
Does you site have trust signals?
Is your site compatible on all browsers?
Is your site user-friendly when viewed on smaller screens (mobile)?
Is your site devoid of pop-ups and splash pages?

Explanation:

Apart from the answers to the above questions there are more factors that affect the usability of a site. How a certain search engine user engages with the link that is returned in search is taken into consideration.
For instance, image that you are a searcher and you click on a link and immediately click the back button. Your engagement with that site is poor. This may be due to poor user-experience and such engagement metrics may cause lowering of search ranking.

 

20. Outbound Links

Outbound links have a small role to play on search ranking and they are totally under your control. These are links that you create from your website to a third-party website with relevant content.

Checklist:

Do you link to authority sites in your niche from your site?

Explanation:

When your site is linked to other sites in your niche with a higher authority, it helps search engines understand the relevance of your content better. For instance if your site has the keyword ‘House’ and it links to sites such as metacritic.com, the search engines understand that your site is about House – the TV series and not an actual house.
Having way too many outbound links can backfire though, as it will be considered as a distraction to the user from the main content. Also, you need not nofollow all the outbound links and give the impression that you are PageRank sculpting.
These were some of the most important on page SEO checklist items,  that will ensure your website is set on the right path towards search engine optimization.

Before you set your website on it’s on page SEO  journey, you need to make sure that your website is connected to analytic tools from search engines that you need the traffic from. Google being the most popularly used search engine in the globe, you will be benefited by setting up a Google account for your website and installing and setting up Google Analytics and Google Webmaster Tools. The fact that you have an account with all these free tools provided by search engines makes it easier for the search engines to gain access to your site’s information. Some SEO’s believe this also helps in ranking in the search engines.

You must also have your target keywords ready as they are the integral part of on page SEO. Learn how to keyword research the smart way using the right tools. If you host your website on WordPress you can benefit from Yoast’s SEO plugin that will do the SEO check on every new content you create.
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