Thursday, December 29
Friday, September 2
1. Free Analytics Software is Just as Good as Enterprise Analytics
2. Bounce Rate (or “Insert Metric Here”) is the Best Metric
3. Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold
4. Dashboards or Reports Should Have 4 Quadrants and Only a Handful of Data
5. Insights are More Important Than Data
6. Unique Visitors are Real People
7. Analytics Code Degrades Site Performance
8. Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc.
9. Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match
10. Insights From Web Analytics is Free
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