Showing posts sorted by relevance for query Video Marketing. Sort by date Show all posts
Showing posts sorted by relevance for query Video Marketing. Sort by date Show all posts

Thursday, May 5

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses.
And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!

Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience:

Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website. And as well all know, increasing the trustworthiness of your brand, tends to increase business.

Search Engine Traffic – Ten years ago, piling on content was a surefire way to grow traffic, but thanks to content farming and Google catching on to other SEO trickery, it’s not that easy anymore. However, the more content you create, the more search engine traffic you will accumulate simply because you will be increasing your longtail search visibility. But more importantly, well written content gets linked to – and backlinks are vital for climbing search engine rankings.

Build Your Marketing List and Readership – And as you commit to writing great content day in and day out, hopefully you are building up a list of readers whether it’s through Twitter Followers, Facebook Fans or email and RSS subscribers. As your marketing list grows, the more flexibility you have to promote and share offers to your subscribers.

The following resources below will help anyone learn about why content marketing is important to any business and how to get the most of it.

For Beginners

For beginners to people looking for primers on content marketing, these links will get you on the right track.
  • What is Content Marketing – Copyblogger’s introduction to the world of content marketing. If you don’t know what content marketing is, then this is the perfect place to start.
  • The Beginner’s Guide To Blogging & Content Marketing – Learn how to source freelance writers, promote your content, and more with this free e-book.
  • Creating Consistent Content: A Content Marketing Plan – This post will help you create a content marketing schedule and (hopefully) stick to it.
  • Why You Need To Be Doing Content Marketing – This post outlines 10 content marketing goals worth pursuing.
  • The Time For Content Marketing Is Now – A call to arms post on why you need to be jumping on content marketing now. Post also includes stellar examples of content creation done right.
  • The Periodic Table of Content – Types of content broken down into ‘elements’ on a periodic table. An easy way to look at what types of content there are and approximately how long each type of content should be.
  • 7 Content Marketing Myths: Selling the C-Level – It’s not easy to get executives to buy in to new marketing initiatives – use some of the tips in this post to learn how to sell the c-level on content strategy.
  • The Content Marketer’s Guide To Web Content – This is an introductory post to the different types of content on the web with some examples of where + how you can use them. If you ever need a primer on content, this is the post to refer to.

Content Marketing Ideas

Writers block. We all have it and sometimes we’re kicking ourselves because it’s really hard to come up with remarkable content. The following resources will help you break through your writer’s block and have you producing great content again.
  • 22 Ways To Create Compelling Content When You Don’t Have A Clue – An epic infographic that will help pull you out of rut when you can’t think of great content ideas.
  • How To Brainstorm Blogposts – How is it possible to consistently come up with great topics to write about? This post will guide you through how you can brainstorm blog posts like Copyblogger’s Brian Clark.
  • How To Turn Your RSS Reader Into a Topic Generation Machine – If you need a topic generation hub of sorts, this post will guide you through how you can set one up through your RSS reader.
  • How To Never Run Out Of Story Ideas – One of the hardest parts about content marketing is thinking of great things to write about. This post contains actionable tips to help jumpstart potential ideas.
  • 7 Headline Writing Links That Will Revolutionize Your Content Marketing – Get your headlines right and it’ll transform the spread of your ideas. Botch your headline and you’ll watch your content fall flat.

Tips & Tricks

  • How To Create An Editorial Calendar – Learn how to create an editorial calendar for social media (or any content).
  • 26 Tips for Writing Great Blog Posts – Producing great content is just a piece of the puzzle, you’ll also need to know how to optimize your posts for social sharing, include call to actions, relevant links, and more. Here are 26 tips to juice up your blog posts.
  • The 10-Minute Technique to Becoming a More Productive Writer – Learn how to write more words and be more organized with your writing in a shorter amount of time.
  • 10 Must Have Templates for Content Marketers – You’re sure to use one or two of these templates. Keep them handy for future content marketing engagements.
  • 12 Things That Will Kill Your Blog Post Every Time – Avoid these blogging mistakes that will cause people to run the other way. For example, if you want people to click through to your post, don’t mess around with cute or confusing headlines.
  • How Forbes Stole A New York Times Article And Got All The Traffic – This article shows you why it’s important to have a good headline. If you don’t, someone can write a better headline than yours and attract MUCH more traffic and social shares.
  • 21 Tactics to Increase Blog Traffic – Helpful tactics to make sure that you’re doing blogging the right way. An example would be using Google’s Doubleclick Ad Planner to target relevant websites to engage with.
  • Advanced Content Tracking with Google Analytics – Want to use Google Analytics to track how far people are scrolling on your content? Want to know if they even started reading your content? Check out this article.
  • How To Get 50,000 Visitors To Your Blog In The First Month – A case study on the formula used to generate massive amounts of traffic in a blog’s first month.

ROI of Content Marketing

A question you’ll likely hear is ‘what is the ROI of content marketing?’. Use these links to prepare yourself for that moment.
  • Everything Marketers Need to Measure and Prove Content ROI – Another resource with tips on how to figure out the ROI of content marketing.
  • Reporting Content Marketing ROI to the C-Level – It’s important to provide measurable results and often times, executives ask for reports. This post will go over some basics for content ROI measurement.
  • How To Measure the ROI of a Content Marketing Strategy – 68% of CMOs say they are shifting budget from traditional advertising to content marketing – they obviously want to see a return on investment. This post will give you additional tips on how to measure content marketing success.

How To Spread Your Content

  • How To Get People to Care About Your Best Posts – Here’s the secret sauce to getting people to care about your content.
  • Influencer Marketing – What it is, and Why YOU Need to be Doing it – Merely posting great content isn’t enough to attract visitors. Finding influencers to help your content get more exposure is a great way to gain traction. This post goes over how you can do it.
  • 12 Things To Do After You’ve Written a New Blog Post – You know that finishing the content is half the battle – what do you do next? This post will give you 12 tips on what you can be doing after you finish your masterpiece.


Batman needs his utility belt to fight crime. You need your arsenal of content marketing tools to help wow the world with your great work. Here are a few helpful tools to add to your tool belt:
  • SEO Gadget Content Strategy Generator Tool – Fantastic Google Docs tool that helps you generate content ideas. All you need to do is enter in your keyword into cell B3 and watch content ideas magically appear in the spreadsheet.
  • Quora – Quora is a Q&A site where you’ll find people actively asking and answering questions on topics from technology all the way to dog training. There’s a good chance you’ll find some great content ideas here.
  • Yahoo Answers – Yahoo Answers is another Q&A site that can help you come up with topic ideas.
  • Why IFTTT Could Be the Best Blogging Tool Ever – Need a time saving tool to automate tasks such as content curation? Wouldn’t it be nice if your starred items in Google Reader were automatically sent to Buffer for tweeting later? Check out this post.
  • Google Insights – Google Insights allows you to compare search volume patterns over time. This is a good way to make sure your target keyword is still generating interest. This tool also allows you to find other related/trending keywords.
  • Uber Suggest – Generate thousands of query ideas with this tool. A favorite keyword research tool used by many.

Content Marketing Sites

  • Copyblogger – Copyblogger is one of the premier sites for content marketing. You’ll find tips on copywriting, content marketing, SEO copywriting, e-mail marketing, keyword research, landing pages, internet marketing, and more.
  • Contently – Contently’s blog, The Content Strategist, provides actionable tips on how to improve your content strategy.

Content Marketing On Different Platforms

  • Content marketing isn’t the same on all platforms – the following resources will give you some insight on how strategize on different platforms.
  • Content Marketing On Google+ -Google’s social media baby isn’t going to be letting up any time soon so it’s important that you jump on Google+ to get a headstart.
  • Content Marketing On Tumblr – Tumblr is a rapidly growing blogging platform that can be useful for various brands – here’s how you can maximize your Tumblr exposure.
  • Content Marketing On Instagram – With over 27 million users to date, Instagram is a powerful social media tool. Learn how to harness the power of this neat app.
  • Content Marketing On Pinterest – Social media darling Pinterest is reportedly the fastest growing website. Ever. Learn how to get started on this hot platform.
  • Content Marketing With Video – Create diverse content for your readers is a great way to keep them engaged. Video is continually growing and more brands are starting to pour more cash into video. It’s worth taking a look at this post to see how video might be a fit for your needs.
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Monday, September 22

With the release of Google’s recent Hummingbird algorithm update, mobile sites and strategies are in the spotlight. For businesses, having a site that renders across a wide variety of mobile devices is critical for doing business. A smart mobile strategy extends beyond design to content development as well. 

Here’s a closer look at what you need to know to develop the right mobile-optimized content marketing strategy for your business.

If you’re unfamiliar with the Hummingbird update, I recommend the following article for more background: Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential. For a broad overview on mobile content strategies, see my recent article The Key Ingredients to a Winning Mobile Content Marketing Strategy.

Embrace mobile-first as the new mindset

The paradigm shift started with design. The old approach to design for mobile was simple: create a website that worked for users on standard computers (e.g. for the “large screen”). Then get creative and find ways to scale it down for mobile devices. For sites that required more effort than simply being made smaller, designs could be simplified or made more “tappable” as an extension of the touch screen environment.

In recent months, many leading experts in the area of design have come out in opposition to this approach and suggested that good design in 2013 and 2014 is mobile-first. Half of all internet searches now take place on mobile devices, and that number is expected to rise. The implication is that the same kind of thinking needs to be applied to how we create content. Simply writing short and breaking your paragraphs into smaller chunks of text isn’t enough. Tricks for making longer content more digestible might work in the short-term, but thriving in the mobile world requires an increasingly forward-looking approach.

Acknowledge tension between long-form and short-form content

If you scan the help wanted ads for freelance bloggers, it’s easy to see the shift to long-form content. Ads that once asked for rates for 500 word articles no longer want submissions less than 1000 words. The assumption here is that longer content can go more in-depth, show more expertise and create more value for the reader.

It’s a natural outgrowth of Google algorithm updates such as Panda, which use content quality as a key metric for how sites rank. The end result should be something that’s read and shared more, ultimately making it more likely to perform well in search engine rankings.

The tension here is whether or not someone is likely to read a 1000 word treatise on your chosen subject on their smartphone. What’s worse for marketers is that the most truthful answer is “it depends.” It depends on your market, the subject, and the use context of their query. Is your 1000 word piece providing them step-by-step guidance for a problem that they need to solve right now?

Are you providing insight and entertainment so gripping that their entire bus commute slips by while they’re reading your material? Or is your subject matter best broken up into digestible bits that are more easily consumed on an as-needed basis? This leads to my next point.

Understand your audience’s mobile habits

It’s amazing how many conversations about mobile strategies and content marketing in general happen in the absence of audience data. Can you answer the following questions about your customers and prospects?

  • What percentage of your audience accesses your site on mobile devices?
  • Are they using tablets or smartphones?
  • What activities are they doing on your site, independently and as compared with your overall traffic?
  • What content are they accessing – by topic and by format?
  • How much time do they spend on your site? An audience with an average of 10 minutes is different than an audience with an average of 90 seconds. It’s all about attention span.
  • Do they consume visual content?
  • What other sites, social media platforms, and activities are they doing on mobile?

The greater the depth in terms of your understanding of your audience’s mobile habits, the more compelling your content will be. But specifically, understanding the makeup of their mobile universe will help you create content that feels native – rather than retroactively shoehorned to fit in.

For more information on how to determine what your target audience wants, see my article, “7 Ways to Find What Your Target Audience Wants and Create Epic Content.”

Focus on your headlines

Writing the kind of headline that grabs a reader’s attention, piques their interest, and refuses to let them go until they’ve devoured your content is just good copywriting.
But when writing for mobile users, it’s doubly important that your headline is:

  • Highly relevant to your audience
  • Answers the question “what’s in it for me” by showcasing the benefit to the reader
  • Has a powerful, timely hook
  • Evokes an image or an emotional response in the reader
  • Loaded with proof elements

Find opportunities to work your lead-ins

Your article’s lead in, or what’s called lede in journalism, is the first paragraph or two. This is the hook, and what carries the reader through the journey of the broader piece. But the mobile environment is likely to shift the focus on these first, few crucial paragraphs.

Article summaries are becoming ever more important. It’s possible that these “executive briefings” are all that people will read if your content is accessed via mobile. Can you offer the kind of “quick hits in three bullets or less” summary that could give your key takeaways in a few minutes of casual, mobile browsing?

The natural fear is that if you give all the secrets away early, people won’t keep reading. But I’d argue the other perspective: If you deliver tremendous value early on, readers won’t be able to help but keep going. The readers with a screen that’s too small to read 2000 words on still get the value of a positive brand contact and are likely to come back for more.

Mix up your content lengths

Strategically, long and in-depth content is vital for SEO. But from a human readership perspective, there’s a big need for hard-hitting, insightful articles that deliver a ton of value in a compressed space. This means that your tactical approach to content generation will need to vary based on the channels that you’re targeting. One strategy is to find a site architecture that features short summaries, as outlined above.

Another is to consciously vary the lengths of the content that you create. Could your site have a version of your blog that mobile readers land on, that highlights short summaries and offers the chance to click over to longer articles? Can you offer two versions of every piece – the long version and the quick hits? Can you vary content on your blog day by day, providing both in-depth tutorials and shorter pieces?

Don’t overlook the power of formatting

Reformatting existing content isn’t enough (although you should be doing this). But good mobile formatting should become an essential part of your mobile-first content strategy. You want to be at the forefront of establishing a new model of writing for the web. Mobile-friendly content development is about:

  • Getting to the point, quickly and efficiently
  • Thinking about a layout that integrates tappable elements that make calls to action easy to take
  • Big fonts that are easy to read
  • Colors that pop
  • Visual elements – like visual content and videos – wherever possible
  • Text layouts that are clean and streamlined when you’re dealing with written content

If you’ve got a website or branding style guide, it may be time to revisit it and revise it to reflect the minimum standards that will help mobile content thrive.

Consider the reading level

There’s an old maxim in the newspaper industry that you should write to an eighth grade level. To some, that sounds condescending. But it’s actually congruent with one of the biggest takeaways of any copywriting or direct marketing course: write the way you speak.

In other words, don’t make it harder to read your writing (or listen to your podcast or watch your video) by using it as a place to show off your vocabulary. To a certain extent, you need to know your audience. A blog post targeting plumbers and targeting Ph.Ds. in economics have different universes of potential vocabularies that seem “mundane.” Content for plumbers can refer to parts that the average reader has never heard about; economists will take certain academic concepts for granted. But both have a threshold of what’s easy to get through and acceptable in normal conversation. Remember that this is even more important when you’re dealing with mobile content.

The more general your audience, the better off you are writing to that 8th grade ideal. Get to the point. Be succinct, be clear, and be efficient with your words.
One strategy that can help you do that is to use a Fleisch-Kincaid readability score. The Fleisch-Kincaid readability score gives you a grade level associated with what you write. It’s built right into Microsoft Word’s review feature, and it’s a great way to do a gut check on what you’re writing. It looks at word length, sentence length, and overall construction. If the score is higher than you’d like, take a look and see if it’s possible to reduce the number by playing with these elements.

Introduce video and visual content

Videos, infographics, images, and other visual content is becoming increasingly important. If you’ve shied away from introducing this to your content strategy, moving in the direction of mobile-first is a great time to do so.

Taking a mobile-first approach to video requires paying close attention to the rise of micro-video. Services like Vine, with its six second limit, are pushing the envelope in terms of how brands convey their message. It’s not always practical to convey a message in six seconds, but look at video and visual content through the same lens as text: can this be shorter, tighter or more efficient with my viewer’s time? For more on video marketing, see my article “4 Advantages of Video Marketing for Business.”

Use secondary screens

When in doubt, defer secondary content to another screen. If it’s not absolutely essential to the point that you’re making on that page, consider a link instead of embedding it into your content. This is counterintuitive to a world of content creators that embed video, create pop-up image galleries, and have busy sidebars of products and services. Instead, look for opportunities to defer unnecessary (or less necessary) content and allow your visitors to choose their own adventure as it were. The more streamlined your overall site and content presentation, the better.

Creating a mobile content strategy for your business has many components. If you’re just embarking down that road or you’re revisiting your progress, I’d encourage you to find ways to create for mobile and then “scale up.” Not only will your workload be reduced further than doing it the other way around, but you’ll be setting up a content creation process that’s sustainable into the future.
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Saturday, June 1

A new report fresh off the presses from e-marketer indicates blistering growth in online video advertising over the next 5 years. Driven by a proliferation of ad networks, demand-side-platforms and scalable, social video production solution-providers, e-marketer sees online video ad spending nearly doubling in only four years from $4.14 billion dollars in 2013 to $8.04 billion by 2016, a 25% compound annual growth rate (CAGR). With the online video advertising industry’s market size and revenue pool set to double over the next five years, the digital video space is also expected to mature to achieve more standardization in video ad format, a larger shift to cost-per-action ad pricing and a rise in native branding on publisher sites.
Digital Video Advertising Growth Chart
Meanwhile, TV and digital video advertising revenue pools continue to blur and converge, as multi-platform and multi-screen video advertising is increasingly become an integrated norm. “We’re pretty much approaching all of our major broadcast partnerships in concert with our digital programs,” says David Matathia, director of marketing communications at Hyundai Motor America. “When we’re working with network partners, it’s now rare to see a standalone TV or a standalone digital deal. It’s almost become standard practice to package digital and broadcast together.”
With digital marketers more than ever looking to social video as a key tool to convey rich, sharable brand experiences, e-marketers projections hardly come as a surprise. However, according to e-marketer and Credit Suisse, this growth will be accompanied by stable-to-rising CPMs for marketers (as well as higher RPMs to content creators) on networks like YouTube and mid-tier blog and media placement sites.
US Online Video CPM, by Inventory Tier, 2010-2017
Digital Video Ad CPMs
Source: Credit Suisse, e-marketer. Excludes mobile display ad impressions.
Although the report doesn’t touch on social video and branded entertainment advertising, growth in that sub-class is also expected to be strong, driven by the reality that consumers increasingly have (1) more freedom over how, when and where they consume video (and by extension, to skip or ignore ads), (2) more devices to navigate between, (3) more social media activity informing their online identity and (4) less patience for content that isn’t contextually relevant, entertaining and/or informative.
Overall, with marketers, agencies and media companies set to double spending on online video in only a few short years, the future certainly looks bright for standardization, consolidation, innovation and maturity in the digital video advertising space. Let’s hope the quality of the ad content keeps up (or, better yet, improves) with the big expected boost in spending.
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Thursday, October 9

The voice of customers has always been a powerful concept of digital marketing and in the current scenario, social media sites act as a giant and a huge megaphone for transmitting that voice. In fact, social media platforms have fundamentally modified the balance between brands and customers as it facilitates peer commendations to play a vital role in buying decisions of the purchasers.  A recent study has shown that the marketing that is inspired by creating influence over the target audience generates twice sales than the paid advertisements, and the customers achieved through these influencing techniques have a greater retention rate as well.

Due to the increasing popularity of commendations through the social media platforms, a new term, called as “Influencer Marketing” has become a hot topic of discussion and implementation among the digital marketers. However, before proceeding with how it has positively impacted the overall growth of an online business, it is important to understand this term.
Influencer marketing is a latest term used in digital marketing, which recognizes and targets the audiences with influences over the potential buyers.”
Gone are the days when business branding was completely depended on celebrities and famous bloggers, but the evolution of the influencer marketing has completely revolutionized the concept of revenue generation.
Only high quality content is not enough to get your business noticed by your target audience, and hence, you must find a way to put your words out and this is where, the influencer marketing comes into existence. It involves developing a relationship with influential people that can help in establishing your business identity among your well-established competitors.

How Influencer Impacts Your Business?

Until now, we have discussed what is influencer marketing, but now it is equally essential to identify the key ways an influencer can have a positive impact on your business.
  • They can write an article or a blog post for your business and its services
  • They can share information related to your business in their social media accounts
  • They can permit or ask you to write guest posts for their websites or they may use a perfect blend of all these three steps to bring fruitful results through your online existence.

Moreover, an influencer always has a larger range of potential audiences that yours, which is essential for endorsing your products or services to a wider spectrum of consumers. The trust factor also defines a clear difference between you and your influencer.
For example, if you have a Twitter account with 100 followers and you shared a piece of content on your account, there are chances that 20,000 people see what you have shared, which might result in 20 additional shares and 10 links. When the same content is shared by an influencer having thousands of followers, those 20,000 people will be much more responsive towards this shared piece of content because of their trust on the influencer and this will further result in the creation of 50 additional shares and 50 links as well.
The trust factor of an Influencer is shown as follows:

As shown in the above figure, there is an immense advantage because the search engines also actively measure author’s authority and give priority to  the vote of the influencer.

Who Employs Influencer Marketing?

It is a proven fact that any business can benefit from developing a conversion around its products and services. Small businesses might employ inexpensive online strategies for connecting with their influencers. For example, a new restaurant could motivate or encourage its customers to write reviews online while a landscaping company can establish a helpful blog for its website. Influence is always created equally powerful both on local and national levels.
On the other hand, bigger companies can adopt comprehensive online tactics for implementing influencer marketing across different platforms. They could easily set up their lavish partnerships with celebrities to help in positioning their products and services. For example, a famous energy drink company might endorse a snowboarders or offer free drinks at competitions to create an influence of its products over the younger generations.

How an Effective Influencer Marketing Plan is Created and Executed?

The first step is to determine the goals for an effective influencer marketing campaign. However, the goals of influencer marketing are inclined more towards creating buzz and spreading awareness of your brand among the target audience than increasing sales. It is important for the companies to set their goals before searching and contacting the influencers. This is the very first essential of digital media marketing process.
Once you have established your goals, you can start recognizing the influencers of your business domains by researching target markets and demographics. Simple searches over Facebook and Google can also reveal the true influencers of your business domain. The goal is to develop an organic relationship with your influencers, which is not entirely dependent on selling and endorsing.
The following diagram displays which type of relationship developing methods are most personal and hence, carries the most value.

Once the company is ready to contact the influencers, they will communicate via social media or some other informal ways. Besides, marketers should reevaluate and revisits the goals every month for tracking the failure or success of the influencer program. If an already existing influencer program is not giving the desired outcomes, the companies must reach new influencers through different ways.

Effective Strategies for Influencer Marketing

Recognize the Most Pertinent Influencers – Digital tools like Appinions and  SocMetrics make it simple for companies to examine the social media background for recognizing the most influential profiles depending on category, geography, or other demographic data.
Develop a Relationship with Influencers – Strive to build a relationship with an influencer prior to soliciting them to sponsor for a company or product. An easy message on Twitter or Facebook can help grovel to a probable new influencer for the company.
Discover Your Influencers Preferences – Distribute advertising material and content to the influencers in a layout that is more expedient for them whether that be audio, video, print or some other layout.
Stick with the Regulations – While developing relationship with the influencers as devising influencer marketing program, it is essential to abide by the regulations to achieve maximum benefit through this technique.
Make it Simple to Access the Content – A content is more likely to be shared by the influencers with their followers if it is simple for them to incorporate into their Facebook posts, blogs,  and other major content sharing portals. The online tools such as SocialChorus make it uncomplicated for  the companies to allocate content to the influencers for sharing.
Don’t Ignore Small Social Networking Sites – There is a common tendency between majority of social media marketers to think only of Facebook, Google+, Twitter, and YouTube when it comes to social media sites. But surprisingly, Instagram has 30 million users and it is continuously growing in numbers and hence, minor social media sites can also have a positive influence in the overall revenue through your online business.

Tips for the Digital Marketers for Effectively Implementing Influencer Marketing Tactics

  • When searching for influencers to endorse your products and services, go beyond the demographic search for discovering the interests and passion of your potential influencers.
  • Engage your influencers with the content of their interest as this will not only add value to them, but to also their audience, which yields better outcomes for your brand.
  • Influencer marketing is not necessarily based on reaching good number of potential buyers but it is about creating a connection with your audience.
  • Instead of serving your influencers as a marketing platform for your brand, put more time and efforts in developing a long term relationship with them to achieve better results.

Overall, learning to work with people with different dynamics over the Internet is a complex task, but developing relationships with influential people will always bring fruitful results to your business. An effective influencer marketing technique involves proper evaluation and development of relationship with the influencers because then only, we can accomplish the set goals of our business with perfection.

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Wednesday, April 27

21 ways to get more fans for your Facebook fan page

#1: Embed Widgets on Your Website

Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans - see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.

#2: Invite Your Email and Ezine Subscribers

Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join.
Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.

#3: Add to Your Email Signature Block

Instead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon.

#4: Make a Compelling Welcome Video

Create an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it’s for and c) why they should become members.  The result: you’ll increase your conversion rate from visitors to fans. One ofmy favorite fan page welcome videos is by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!
(By the way, with the new Facebook changes, if your custom welcome tab and video talk about clicking the “Become A Fan” button, you may want to change the wording to “click the Like button” now).

#5: Use Facebook Apps

I recently tested a new live video-streaming app called Vpype. The app adds a tab to your fan page called “Shows” and when you broadcast as your fan page, everyone can view by default. (You can also broadcast as your personal profile and selectively invite friends/friend lists). I wrote up a review of this app here. By announcing via Twitter, your personal Facebook profile, your blog and your email list,you can broadcast regular live Internet TV shows from your fan page and create much buzz.
Another example of app integration is Target’s “Bullseye Gives” campaign. Target had their fans vote on which of ten charities they most wanted to see the company donate to. By voting, a post goes out onto your Facebook wall and into the News Feeds of all your friends, thus providing Target with valuable exposure. (For custom apps, see companies like Buddy Media, FanAppz, Wildfire Apps, Involver,Virtue, Context Optional.) [UPDATE: Thank you to Context Optional, the creators ofTarget’s “Bullseye Gives” campaign!]

#6: Integrate the Facebook Comment Feature

My favorite example of this is the t-shirt company Threadless. On their landing tab (canvas page), you can view and purchase t-shirts as well as Like and comment on any item and choose to have that comment posted to your Facebook profile, as shown in this screenshot:
Threadless actually has their landing tab set up so visitors don’t have to become a fan to purchase/comment/interact. Yet they have organically built well over 100,000 fans.
As users comment on items, that activity is pushed out into their stream (profile wall and their friends’ News Feeds), which creates valuable viral visibility for your fan page.

#7: Get Fans to Tag Photos

If you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text. 

#8: Load Videos and Embed on Your Site

Facebook’s Video feature is extremely powerful. You can load video content to your Facebook fan page, then take the source code and embed on your blog/website. There is a “Become a Fan” button right in the video itself. For an excellent tutorial, see Nick O’Neil’s post: How To Get Thousands of Facebook Fans With a Single Video.
[UPDATE: Since Facebook changed the Become a Fan button to the Like button,embedded Facebook videos now display a white watermark hotlink of the Facebook name in the upper left corner of the video player - see first screenshot below. This is a clickable link that goes to the original video page on your fan page. If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player - see second screenshot below.]

(Screenshot shows example of an embedded Facebook video on an external site)
(Screenshot shows the same video on the original page of the fan page with the Like button)

#9: Place Facebook Ads

Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exacttarget market.
Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
My book with Chris Treadaway, Facebook Marketing: An Hour a Day (Sybex) contains comprehensive instructions on maximizing your marketing through Facebook social ads.

#10: Run a Contest

This is somewhat of a gray area because Facebook changed theirPromotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you CAN require Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition. See these two postsfor further explanation. PLUS, good news: you CAN run contests and sweepstakes with the use of the apps created by Wildfire App.

#11: Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.
You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a link back to your fan page. To track click-through stats on that link, just paste the link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any link!
I also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too.

#12: Get Fans to Join Via SMS

Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR like yourusername (without the quotes).
This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)

#13: Use Print Media

Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.

#14: Display at Your Store/Business

If your business is run from physical premises, put a placard on the front deskletting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. Incentivize customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!
You might give out physical coupons promoting your fan page. For restaurants, put the Facebook logo, your username and a call to action on your menus.
I was at a hotel in San Francisco last fall and they had a placard in the elevators promoting their presence on Facebook and Twitter. The sign was very noticeable because of those ubiquitous Facebook and Twitter logos/colors!

#15. Add a Link on Your Personal Profile

If you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. I call this the “mini bio” field and strongly suggest adding a link to your fan page like so:
Be sure to format the URL with http:// otherwise it will not be clickable with just the www’s. You have a limited amount of characters, so keep it succinct and leave out the www’s. You can put in hard line breaks though to make the content easier to read.

#16: Add a Badge/Button to Your Profile

Using an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebook badge and/or graphic embedded, as shown in the screenshot below:

#17: Use the Share Button

The Share button is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. I find the Share button far more effective than the Suggest to Friends approach. (And, if you’d like to Share content from the web on to your fan page vs. profile, I highly recommend using theHootlet bookmarklet tool at

#18: Use the @ Tag

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your user name registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.

#19: Autograph Posts on Other Walls

A subtle way to gain more visibility for your fan page is to add an @ tag for your fan page when writing on your friends’ walls as a way to sign off.
I would use this one sparingly and, again, monitor the response from your friends. I have never been a fan of adding a signature block on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked right back to our profile anyway. But the simple @ tag could be effective.

#20: Autograph Other Fan Pages

As with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use the same technique when posting on other fan pages. This needs to be used with discretion and I would advise against doing this on any potentially competing fan page!

#21: Maybe Use “Suggest To Friends”

I won’t rule this one out completely as it does depend on how many friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends, etc (see ‘The Big Myth’ above). But I do recommend monitoring the response to this technique – perhaps simply by asking for feedback in your status update.
So, these are just 21 ways to create strategic visibility and promote your Facebook fan page.

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