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Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts

Thursday, December 29


Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations.
This year, an eConsultancy report estimates the UK web analytics technology and services sector alone to be worth more than £100 million annually. If we assume this number can be applied relative to GDP, that would put the web analytics technology and services sector well above $4 billion globally.
But as with anything web analytics related, sometimes concentrating on the numbers are not as important as the trend! The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12 percent year over year, certainly in the realm of “significant.”
These were the top stories and trends of 2011.


Online & Offline Data Integration

What good is online intelligence without offline context? The integration of online and offline data was a focus for many organizations in 2011 because without this connection, it’s hard to understand the online contribution of marketing, channel of preference for task-level customer and prospect interaction, and customer satisfaction across channels. Without making this connection, it is nearly impossible to optimize online experience for lifetime value.

Social Media Analytics

Social media analytics diversifies with emphasis on business requirements. Many vendors and agencies started diversifying their service portfolios to cater to varied business and social media goals in 2011.
The industry gained a little clarity this year when several vendors started clearly categorizing their social media analytics into several use cases such as:
  1. Monitoring and trend analysis.
  2. Sentiment analysis and reputation management.
  3. Workflow management.
  4. Integrated social insights.
Although this sub-sector of analytics is far from mature, several large-scale companies are taking major steps to bridge the gap between social media analytics and cross-channel product offerings. Look for significant moves in this area for 2012.

Omniture SiteCatalyst Launches

Adobe announced the launch of Omniture SiteCatalyst 15  at the Omniture Summit in March this year. For those of us fortunate enough to be in attendance, it felt as if we were strapped into a fighter jet and just engaged afterburners. Adobe has done a great job integrating Omniture into their product portfolio, and the wow-factor for their presentation was nothing short of awe-inspiring.
I’ve always had a healthy love-hate relationship with Omniture, so luckily for them the hype associated with V15 was warranted! Some of my favorite features include real-time segmentation, a new bounce rate metric, ad-hoc unique visitor counts, and a new processing rules feature that makes server-side implementation tweaks very easy.

Salesforce.com Buys Radian6

Salesforce.com bought Radian6 for $326 million and brought cloud computing to a whole new level. What I like most about this deal is how naturally this acquisition can be folded into Salesforce’s CRM product.

‘Super Cookies’

Unfortunately it’s not all good news this year, as several companies (most notably Kissmetrics) were the recipients of some serious bad press and legal action for use of so-called “Super cookies” in July. These Flash-based cookies were blamed for a number of privacy concerns including cross-domain and cross-client visitor identification and re-spawning traditional cookies after being cleared from user browsers.

Mobile Analytics

This year marked the dawn of mobile analytics, especially after Apple rewrote their third-party tracking policies towards the end of 2010. As the mobile market continues to mature with increased pressure from the almost limitless supply of new Android handsets and operating systems, look for mobile analytics to take a larger share of attention in 2012.

Google Analytics Real-Time

Google Analytics Real-time debuted in the fall of this year, enabling millions of site owners across the globe watch user interaction as it happens, which is an exciting prospect for many. Although this feature set has been around for a while from vendors such as Woopra, it’s remarkable that Google would offer such a robust feature at no cost.

Google Encrypts Search Data

Almost immediately after any positive sentiment had tapered off from the introduction of real-time analytics, Google must have decided to test the waters with a carefully-measured negative announcement that they would be removing search query parameters for users of their secure (SSL) search results. The news didn’t go over too well amongst the online marketing community, and to this day the analytics community is still relatively sore on the subject, so don’t bring it up with your web analyst at the holiday party.

Google Chrome Passes Mozilla Firefox

More good news for Google surfaced in November when Google Chrome surpassed Mozilla Firefox in global browser share  for the first time in history. Although it is too soon to tell what the effect will be on the analytics industry, one thing is certain: ensure your quality assurance and browser compatibility testing includes all three browser minorities.
Here’s to a safe and happy holidays and prosperous New Year!

Source:www.searchenginewatch.com
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Wednesday, December 14


Bye Bye Referrer Keywords – Google has already begun hiding keywords from Google Analytics. This is a trend that will boom across platforms in 2012, which will move the focus away from “ranking for keywords” towards “ranking for relevance and conversion” … aka more of a concentration on quality and conversion.
Rankings Die … but Slowly – as mentioned earlier in passing, Rankings will begin to die as Search Moves to be more “now” and “social”. This means because of our human way of being lazy it will begin to get harder to get none personalised results. Already +1′s are moving up search pages, latest news / blogs appear higher up, even if they are less relevant. In 2012 this will happen more and more, until eventually Search Rankings become relative to a person – this will add to the effect of concentration on conversion.
RealTime Analytics Takes Off (at last) – for years many competitors to Google Analytics have offered RealTime results, 2011 saw Google catch up somewhat. In 2012 you cane expect lots more features to be made realtime by Google as rankings matter less and keywords mean less. Will we see realtime rankings for “white searches” I doubt that, but we will get more data than ever before, and it will still be free (unlike most competitors).

Source: www.seoandy.com
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Tuesday, October 11


Google Analytics is about to get a whole lot more visual, thanks to the launch of a new feature, Flow Visualizations.
The new feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 Summit in San Francisco. It will launch later today for all Google Analytics users.
Flow Visualizations is a dynamic way to view and experience your Google Analytics data. It utilizes the lens of a Sankey diagram, a specific type of flow diagram. Flow Visualizations allow sites to drill into user behavior based on location, browser, user type and many other variables.
The key to Flow Visualizations, though, is its ability to analyze how visitors are using a website. These visualizations allow website administrators to figure out where people are visiting, how many people stay on their site, how many people visit a site’s shopping cart and more.
Wojcicki said the inspiration for the new product actually came from a Sankey diagram from the 19th century, describing the marching movements of Napoleon and his army over the course of time.
Check out a photo we snapped of the new feature below:



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Friday, September 2


Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them.

1. Free Analytics Software is Just as Good as Enterprise Analytics

There are several reasons why free software is never the best solution. Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so.” If that doesn’t work (and it never does), the primary reasons to go with enterprise analytics are:
  • Service Level Agreements: What happens if your software fails? If you pay for analytics, you have a neck to choke; if not, you have to wait it out and pray nothing is lost.
  • Data ownership: Free doesn’t mean consequence-free. Someone is paying the bill. Free software is often offered “at no cost to you.” Enterprise solutions enable you to take your data with you, should you so desire. 
  • Privacy: Enterprise solutions offer security and privacy through non-disclosure agreements protecting both sides of the contract. 
  • Customization: Hacking free solutions like Google Analytics is possible, but only to a certain degree. Enterprise solutions are built for customization with business objectives in mind.

2. Bounce Rate (or “Insert Metric Here”) is the Best Metric

Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. I know of several companies that employ teams of analysts whose sole responsibility it is to monitor a “God metric,” but rarely do these stand the test of time. It’s best to focus on a handful of metrics that actually drive profitable insights.

3. Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold

Don’t get me wrong, Avinash is brilliant, but none of the experts in analytics know your business well enough to provide a plug-and-play measurement strategy. On a high level, their best practices are indeed gold, but nothing beats digging into your data and creating an analytics playbook of your own.

4. Dashboards or Reports Should Have 4 Quadrants and Only a Handful of Data

Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.), it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to everyone on a distribution list. A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business units, and fine tune custom reports for each audience.

5. Insights are More Important Than Data

Sometimes key data is all your executives need to make a decision. Should your company officially support IE6 for our next redesign? If only 2 percent of visits to your site for the last six months came from IE6 and incorporating development and testing for an application would cost several million dollars, the answer is easy!

6. Unique Visitors are Real People

Unique visitors is perhaps the single most abused metric in history. If you really think about it, the metric known as unique visitors is no more than: count of persistent cookies dropped in a browser. Unique visitors do not equal browsers, individual people, or computers.

7. Analytics Code Degrades Site Performance

All code degrades site performance. If you had a single webpage with nothing on it, adding any code to it would increase load and execution time. That being said, there are customizations that add considerable bloat to your JavaScript files supporting web analytics data collection. As with any code added to a page, try to measure the benefit of adding additional code versus the cost of not having it on a page.

8. Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc.

Web analytics is the responsibility of a data-driven organization. If your website influences your business in any way, it’s everyone’s responsibility within your organization to take a portion of the responsibility for coming up with actionable business insights that increases revenue, decreases cost, takes advantage of opportunity, or mitigates risk.

9. Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match

Web analytics is inherently inaccurate and practitioners are rarely adequately versed in statistical theory, so to argue that any one data collection source should match another is futile. There are several factors that contribute to inaccuracies in web analytics data including:
  • Browser compatibility with JavaScript code employed by any given vendor. 
  • Cookie acceptance.
  • Data corruption: receiving, executing, and transmitting.
  • Server-side caching, scripting or configuration issues.
  • Filters and processing rules: reverse DNS inaccuracies, data sampling, data encoding.
Look past the numbers and analyze trends, ensure your findings are statistically significant before coming to a conclusion, and always be transparent about web analytics limitations.

10. Insights From Web Analytics is Free

Nothing is free. Adding JavaScript code to a site requires time and effort, analyzing reports and deep-diving may entail hard costs and additional access to tools, and the practice of web analytics itself comes at an opportunity cost to the organization that must be considered just like any other capability.




Source: www.searchenginewatch.com
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Thursday, July 28



Shortcut Keys
Description
F2 Edit the selected cell.
F5 Go to a specific cell. For example, C6.
F7 Spell check selected text or document.
F11 Create chart.
Ctrl + Shift + ; Enter the current time.
Ctrl + ; Enter the current date.
Alt + Shift + F1 Insert New Worksheet.
Shift + F3 Open the Excel formula window.
Shift + F5 Bring up search box.
Ctrl + A Select all contents of the worksheet.
Ctrl + B Bold highlighted selection.
Ctrl + I Italic highlighted selection.
Ctrl + K Insert link.
Ctrl + U Underline highlighted selection.
Ctrl + 5 Strikethrough highlighted selection.
Ctrl + P Bring up the print dialog box to begin printing.
Ctrl + Z Undo last action.
Ctrl + F9 Minimize current window.
Ctrl + F10 Maximize currently selected window.
Ctrl + F6 Switch between open workbooks / windows.
Ctrl + Page up Move between Excel work sheets in the same Excel document.
Ctrl + Page down Move between Excel work sheets in the same Excel document.
Ctrl + Tab Move between Two or more open Excel files.
Alt + = Create a formula to sum all of the above cells
Ctrl + ' Insert the value of the above cell into cell currently selected.
Ctrl + Shift + ! Format number in comma format.
Ctrl + Shift + $ Format number in currency format.
Ctrl + Shift + # Format number in date format.
Ctrl + Shift + % Format number in percentage format.
Ctrl + Shift + ^ Format number in scientific format.
Ctrl + Shift + @ Format number in time format.
Ctrl + Arrow key Move to next section of text.
Ctrl + Space Select entire column.
Shift + Space Select entire row.
CTRL+PgUp Switches between worksheet tabs, from left-to-right.
CTRL+PgDn Switches between worksheet tabs, from right-to-left.
CTRL+SHIFT+( Unhides any hidden rows within the selection.
CTRL+SHIFT+) Unhides any hidden columns within the selection.
CTRL+SHIFT+& Applies the outline border to the selected cells.
CTRL+SHIFT_ Removes the outline border from the selected cells.
CTRL+SHIFT+~ Applies the General number format.
CTRL+SHIFT+$ Applies the Currency format with two decimal places (negative numbers in parentheses).
CTRL+SHIFT+% Applies the Percentage format with no decimal places.
CTRL+SHIFT+^ Applies the Exponential number format with two decimal places.
CTRL+SHIFT+# Applies the Date format with the day, month, and year.
CTRL+SHIFT+@ Applies the Time format with the hour and minute, and AM or PM.
CTRL+SHIFT+! Applies the Number format with two decimal places, thousands separator, and minus sign (-) for negative values.
CTRL+SHIFT+* Selects the current region around the active cell (the data area enclosed by blank rows and blank columns).
CTRL+SHIFT+: Enters the current time.
CTRL+SHIFT+" Copies the value from the cell above the active cell into the cell or the Formula Bar.
CTRL+SHIFT+Plus (+) Displays the Insert dialog box to insert blank cells.
CTRL+Minus (-) Displays the Delete dialog box to delete the selected cells.
CTRL+; Enters the current date.
CTRL+` Alternates between displaying cell values and displaying formulas in the worksheet.
CTRL+' Copies a formula from the cell above the active cell into the cell or the Formula Bar.
CTRL+1 Displays the Format Cells dialog box.
CTRL+2 Applies or removes bold formatting.
CTRL+3 Applies or removes italic formatting.
CTRL+4 Applies or removes underlining.
CTRL+5 Applies or removes strikethrough.
CTRL+6 Alternates between hiding objects, displaying objects, and displaying placeholders for objects.
CTRL+8 Displays or hides the outline symbols.
CTRL+9 Hides the selected rows.
CTRL+0 Hides the selected columns.
CTRL+A Selects the entire worksheet.
If the worksheet contains data, CTRL+A selects the current region. Pressing CTRL+A a second time selects the current region and its summary rows. Pressing CTRL+A a third time selects the entire worksheet.
When the insertion point is to the right of a function name in a formula, displays the Function Arguments dialog box.
CTRL+SHIFT+A inserts the argument names and parentheses when the insertion point is to the right of a function name in a formula.
CTRL+B Applies or removes bold formatting.
CTRL+C Copies the selected cells.
CTRL+C followed by another CTRL+C displays the Clipboard.
CTRL+D Uses the Fill Down command to copy the contents and format of the topmost cell of a selected range into the cells below.
CTRL+F Displays the Find and Replace dialog box, with the Find tab selected.
SHIFT+F5 also displays this tab, while SHIFT+F4 repeats the last Find action.
CTRL+SHIFT+F opens the Format Cells dialog box with the Font tab selected.
CTRL+G Displays the Go To dialog box.
F5 also displays this dialog box.
CTRL+H Displays the Find and Replace dialog box, with the Replace tab selected.
CTRL+I Applies or removes italic formatting.
CTRL+K Displays the Insert Hyperlink dialog box for new hyperlinks or the Edit Hyperlink dialog box for selected existing hyperlinks.
CTRL+N Creates a new, blank workbook.
CTRL+O Displays the Open dialog box to open or find a file.
CTRL+SHIFT+O selects all cells that contain comments.
CTRL+P Displays the Print dialog box.
CTRL+SHIFT+P opens the Format Cells dialog box with the Font tab selected.
CTRL+R Uses the Fill Right command to copy the contents and format of the leftmost cell of a selected range into the cells to the right.
CTRL+S Saves the active file with its current file name, location, and file format.
CTRL+T Displays the Create Table dialog box.
CTRL+U Applies or removes underlining.
CTRL+SHIFT+U switches between expanding and collapsing of the formula bar.
CTRL+V Inserts the contents of the Clipboard at the insertion point and replaces any selection. Available only after you have cut or copied an object, text, or cell contents.
CTRL+ALT+V displays the Paste Special dialog box. Available only after you have cut or copied an object, text, or cell contents on a worksheet or in another program.
CTRL+W Closes the selected workbook window.
CTRL+X Cuts the selected cells.
CTRL+Y Repeats the last command or action, if possible.
CTRL+Z Uses the Undo command to reverse the last command or to delete the last entry that you typed.
CTRL+SHIFT+Z uses the Undo or Redo command to reverse or restore the last automatic correction when AutoCorrect Smart Tags are displayed.
F1 Displays the Microsoft Office Excel Help task pane.
CTRL+F1 displays or hides the Ribbon, a component of the Microsoft Office Fluent user interface.
ALT+F1 creates a chart of the data in the current range.
ALT+SHIFT+F1 inserts a new worksheet.
F2 Edits the active cell and positions the insertion point at the end of the cell contents. It also moves the insertion point into the Formula Bar when editing in a cell is turned off.
SHIFT+F2 adds or edits a cell comment.
CTRL+F2 displays the Print Preview window.
F3 Displays the Paste Name dialog box.
SHIFT+F3 displays the Insert Function dialog box.
F4 Repeats the last command or action, if possible.
When a cell reference or range is selected in a formula, F4 cycles through the various combinations of absolute and relative references.
CTRL+F4 closes the selected workbook window.
F5 Displays the Go To dialog box.
CTRL+F5 restores the window size of the selected workbook window.
F6 Switches between the worksheet, Ribbon, task pane, and Zoom controls. In a worksheet that has been split (View menu, Manage This Window, Freeze Panes, Split Window command), F6 includes the split panes when switching between panes and the Ribbon area.
SHIFT+F6 switches between the worksheet, Zoom controls, task pane, and Ribbon.
CTRL+F6 switches to the next workbook window when more than one workbook window is open.
F7 Displays the Spelling dialog box to check spelling in the active worksheet or selected range.
CTRL+F7 performs the Move command on the workbook window when it is not maximized. Use the arrow keys to move the window, and when finished press ENTER, or ESC to cancel.
F8 Turns extend mode on or off. In extend mode, Extended Selection appears in the status line, and the arrow keys extend the selection.
SHIFT+F8 enables you to add a nonadjacent cell or range to a selection of cells by using the arrow keys.
CTRL+F8 performs the Size command (on the Control menu for the workbook window) when a workbook is not maximized.
ALT+F8 displays the Macro dialog box to create, run, edit, or delete a macro.
F9 Calculates all worksheets in all open workbooks.
SHIFT+F9 calculates the active worksheet.
CTRL+ALT+F9 calculates all worksheets in all open workbooks, regardless of whether they have changed since the last calculation.
CTRL+ALT+SHIFT+F9 rechecks dependent formulas, and then calculates all cells in all open workbooks, including cells not marked as needing to be calculated.
CTRL+F9 minimizes a workbook window to an icon.
F10 Turns key tips on or off.
SHIFT+F10 displays the shortcut menu for a selected item.
ALT+SHIFT+F10 displays the menu or message for a smart tag. If more than one smart tag is present, it switches to the next smart tag and displays its menu or message.
CTRL+F10 maximizes or restores the selected workbook window.
F11 Creates a chart of the data in the current range.
SHIFT+F11 inserts a new worksheet.
ALT+F11 opens the Microsoft Visual Basic Editor, in which you can create a macro by using Visual Basic for Applications (VBA).
F12 Displays the Save As dialog box.
ARROW KEYS Move one cell up, down, left, or right in a worksheet.
CTRL+ARROW KEY moves to the edge of the current data region in a worksheet.
SHIFT+ARROW KEY extends the selection of cells by one cell.
CTRL+SHIFT+ARROW KEY extends the selection of cells to the last nonblank cell in the same column or row as the active cell, or if the next cell is blank, extends the selection to the next nonblank cell.
LEFT ARROW or RIGHT ARROW selects the tab to the left or right when the Ribbon is selected. When a submenu is open or selected, these arrow keys switch between the main menu and the submenu. When a Ribbon tab is selected, these keys navigate the tab buttons.
DOWN ARROW or UP ARROW selects the next or previous command when a menu or submenu is open. When a Ribbon tab is selected, these keys navigate up or down the tab group.
In a dialog box, arrow keys move between options in an open drop-down list, or between options in a group of options.
DOWN ARROW or ALT+DOWN ARROW opens a selected drop-down list.
BACKSPACE Deletes one character to the left in the Formula Bar.
Also clears the content of the active cell.
In cell editing mode, it deletes the character to the left of the insertion point.
DELETE Removes the cell contents (data and formulas) from selected cells without affecting cell formats or comments.
In cell editing mode, it deletes the character to the right of the insertion point.
END Moves to the cell in the lower-right corner of the window when SCROLL LOCK is turned on.
Also selects the last command on the menu when a menu or submenu is visible.
CTRL+END moves to the last cell on a worksheet, in the lowest used row of the rightmost used column. If the cursor is in the formula bar, CTRL+END moves the cursor to the end of the text.
CTRL+SHIFT+END extends the selection of cells to the last used cell on the worksheet (lower-right corner). If the cursor is in the formula bar, CTRL+SHIFT+END selects all text in the formula bar from the cursor position to the end—this does not affect the height of the formula bar.
ENTER Completes a cell entry from the cell or the Formula Bar, and selects the cell below (by default).
In a data form, it moves to the first field in the next record.
Opens a selected menu (press F10 to activate the menu bar) or performs the action for a selected command.
In a dialog box, it performs the action for the default command button in the dialog box (the button with the bold outline, often the OK button).
ALT+ENTER starts a new line in the same cell.
CTRL+ENTER fills the selected cell range with the current entry.
SHIFT+ENTER completes a cell entry and selects the cell above.
ESC Cancels an entry in the cell or Formula Bar.
Closes an open menu or submenu, dialog box, or message window.
It also closes full screen mode when this mode has been applied, and returns to normal screen mode to display the Ribbon and status bar again.
HOME Moves to the beginning of a row in a worksheet.
Moves to the cell in the upper-left corner of the window when SCROLL LOCK is turned on.
Selects the first command on the menu when a menu or submenu is visible.
CTRL+HOME moves to the beginning of a worksheet.
CTRL+SHIFT+HOME extends the selection of cells to the beginning of the worksheet.
PAGE DOWN Moves one screen down in a worksheet.
ALT+PAGE DOWN moves one screen to the right in a worksheet.
CTRL+PAGE DOWN moves to the next sheet in a workbook.
CTRL+SHIFT+PAGE DOWN selects the current and next sheet in a workbook.
PAGE UP Moves one screen up in a worksheet.
ALT+PAGE UP moves one screen to the left in a worksheet.
CTRL+PAGE UP moves to the previous sheet in a workbook.
CTRL+SHIFT+PAGE UP selects the current and previous sheet in a workbook.
SPACEBAR In a dialog box, performs the action for the selected button, or selects or clears a check box.
CTRL+SPACEBAR selects an entire column in a worksheet.
SHIFT+SPACEBAR selects an entire row in a worksheet.
CTRL+SHIFT+SPACEBAR selects the entire worksheet.
If the worksheet contains data, CTRL+SHIFT+SPACEBAR selects the current region. Pressing CTRL+SHIFT+SPACEBAR a second time selects the current region and its summary rows. Pressing CTRL+SHIFT+SPACEBAR a third time selects the entire worksheet.
When an object is selected, CTRL+SHIFT+SPACEBAR selects all objects on a worksheet.
ALT+SPACEBAR displays the Control menu for the Microsoft Office Excel window.
TAB Moves one cell to the right in a worksheet.
Moves between unlocked cells in a protected worksheet.
Moves to the next option or option group in a dialog box.
SHIFT+TAB moves to the previous cell in a worksheet or the previous option in a dialog box.
CTRL+TAB switches to the next tab in dialog box.
CTRL+SHIFT+TAB switches to the previous tab in a dialog box.



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